Roku
The Pitch
What the company tells advertisers it can do with the data you agreed to hand over. Written to persuade buyers, so it is usually far plainer than the policy.
74 documents.
| # | Document | Versions | First seen | Last checked | State |
|---|---|---|---|---|---|
| 01 | S ACR Technology Helps Deliver 3 3 Incremental Reach to
https://advertising.roku.com/learn/resources/rokus-acr-technology-helps-deliver-3-3-incremental-reach-to-sport-cheks-linear-tv-campaign roku·PIT·0901de
|
8 | 2026-09-05 | 2026-09-06 | same |
| 02 | Destinations
https://advertising.roku.com/solutions/advertise/ad-types/destinations roku·PIT·3c95de
|
7 | 2026-09-05 | 2026-09-06 | same |
| 03 | 3 Marketers That Used First Party Data to Drive Growth on Ro
https://advertising.roku.com/learn/resources/3-marketers-that-used-first-party-data-to-drive-growth-on-roku roku·PIT·ca2a7c
|
8 | 2026-09-05 | 2026-09-06 | same |
| 04 | Native Ads
https://advertising.roku.com/solutions/advertise/ad-types/native-ads roku·PIT·c47b82
|
7 | 2026-09-05 | 2026-09-06 | same |
| 05 | Commerce
https://advertising.roku.com/solutions/our-partners/commerce roku·PIT·a5542e
|
8 | 2026-09-05 | 2026-09-06 | same |
| 06 | Unveils Data Cloud Collaboration Suite
https://advertising.roku.com/learn/resources/roku-unveils-data-cloud-collaboration-suite roku·PIT·1c2b32
|
8 | 2026-09-05 | 2026-09-06 | same |
| 07 | Digital Video Served Impression Measurement Guidelines (MMTF June 2018) [PDF]
https://mediaratingcouncil.org/sites/default/files/Standards/Digital%20Video%20Served%20Impression%20Measurement%20Guidelines%20%28MMTF%20June%202018%29.pdf roku·PIT·2651fd
Sales white paper. |
5 | 2026-09-05 | 2026-09-06 | same |
| 08 | IAB MMA MTA Guidebook Nov 2019 [PDF]
https://www.iab.com/wp-content/uploads/2019/11/IAB_MMA_MTA-Guidebook_Nov-2019.pdf roku·PIT·44b1f4
Sales white paper. |
5 | 2026-09-05 | 2026-09-06 | same |
| 09 | Roku A Guide to Premium Video On Demand [PDF]
https://info.ads.roku.com/l/942723/2021-11-04/8jr7wt/942723/1636040991HGhwsIlt/Roku___A_Guide_to_Premium_Video_On_Demand.pdf roku·PIT·95f542
Sales white paper. |
5 | 2026-09-05 | 2026-09-06 | unreachable |
| 10 | Roku Advertising — home
https://advertising.roku.com/ roku·PIT·eea82a
|
8 | 2026-09-05 | 2026-09-06 | same |
| 11 | Roku Advertising — pick a solution
https://advertising.roku.com/getting-started/pick-a-solution roku·PIT·3b3c82
|
8 | 2026-09-05 | 2026-09-06 | same |
| 12 | Roku Audiences — how to find your best streamers
https://advertising.roku.com/learn/resources/roku-audiences-how-to-find-your-best-streamers roku·PIT·c81834
|
8 | 2026-09-05 | 2026-09-06 | same |
| 13 | Roku x Kroger — data-enabled private marketplaces
https://advertising.roku.com/learn/resources/roku-expands-kroger-integration-with-data-enabled-private-marketplaces roku·PIT·8fc2f8
TV viewing joined to supermarket loyalty data. |
8 | 2026-09-05 | 2026-09-06 | same |
| 14 | Roku: ACR, the future of TV and audience data
https://advertising.roku.com/learn/resources/acr-the-future-of-tv-and-audience-data roku·PIT·14313b
Roku explaining automatic content recognition in its own words, to buyers. |
8 | 2026-09-05 | 2026-09-06 | same |
| 15 | Almond Board Case Study
https://advertising.roku.com/learn/resources/almond-board-case-study roku·PIT·9e4fe1
|
8 | 2026-09-05 | 2026-09-06 | same |
| 16 | Introducing Roku Search Brought to you in Partnership with V
https://advertising.roku.com/learn/resources/introducing-roku-search-brought-to-you-in-partnership-with-variety roku·PIT·ef3603
|
8 | 2026-09-05 | 2026-09-06 | same |
| 17 | TV Streaming Advertising Trends 2021
https://advertising.roku.com/learn/resources/tv-streaming-advertising-trends-2021 roku·PIT·87ca85
|
8 | 2026-09-05 | 2026-09-06 | same |
| 18 | How Philips Sonicare Boosted Purchase Intent Through a TV St
https://advertising.roku.com/learn/resources/how-philips-sonicare-boosted-purchase-intent-through-a-tv-streaming-campaign-with-roku roku·PIT·278d68
|
8 | 2026-09-05 | 2026-09-06 | same |
| 19 | Streaming Trends Golden Globes 2021
https://advertising.roku.com/learn/resources/streaming-trends-golden-globes-2021 roku·PIT·5b4025
|
8 | 2026-09-05 | 2026-09-06 | same |
| 20 | Three Ways Brands Can Adapt Streaming Advertis 1
https://advertising.roku.com/learn/resources/three-ways-brands-can-adapt-streaming-advertis-1 roku·PIT·2c0e6d
|
8 | 2026-09-05 | 2026-09-06 | same |
| 21 | Treehouse Roku Agency Case Study
https://advertising.roku.com/learn/resources/treehouse-roku-agency-case-study roku·PIT·b7db5c
|
8 | 2026-09-05 | 2026-09-06 | same |
| 22 | Revving Up Sales How Mini Partnered with Roku and Cox Auto T
https://advertising.roku.com/learn/resources/revving-up-sales-how-mini-partnered-with-roku-and-cox-auto-to-drive-and-measure-64-more-visits-to-dealer-websites roku·PIT·c7b63c
|
8 | 2026-09-05 | 2026-09-06 | same |
| 23 | How to Create Shoppable Streaming TV Ads for Holiday Buyers
https://advertising.roku.com/learn/resources/how-to-create-shoppable-streaming-tv-ads-for-holiday-buyers roku·PIT·853e4c
|
8 | 2026-09-05 | 2026-09-06 | same |
| 24 | Cannes Lions 2025 Rokus Blueprint for the Future of TV Adver
https://advertising.roku.com/learn/resources/cannes-lions-2025-rokus-blueprint-for-the-future-of-tv-advertising roku·PIT·a20560
|
8 | 2026-09-05 | 2026-09-06 | same |
| 25 | Vix Finding New Audiences and Driving Engagement with Roku
https://advertising.roku.com/learn/resources/vix-finding-new-audiences-and-driving-engagement-with-roku roku·PIT·69294f
|
8 | 2026-09-05 | 2026-09-06 | same |
| 26 | Expands Measurement Partnership Program
https://advertising.roku.com/learn/resources/roku-expands-measurement-partnership-program roku·PIT·af386f
|
8 | 2026-09-05 | 2026-09-06 | same |
| 27 | Partner Spotlight How Headlight and Roku Are Helping Mobile
https://advertising.roku.com/learn/resources/partner-spotlight-how-headlight-and-roku-are-helping-mobile-first-brands-lean-into-streaming-tv roku·PIT·150089
|
8 | 2026-09-05 | 2026-09-06 | same |
| 28 | TV Streaming and the Discovery Process for Dtc Consumers
https://advertising.roku.com/learn/resources/tv-streaming-and-the-discovery-process-for-dtc-consumers roku·PIT·3f0765
|
8 | 2026-09-05 | 2026-09-06 | same |
| 29 | Do Roku Streamers Watch Avod Channels
https://advertising.roku.com/learn/resources/do-roku-streamers-watch-avod-channels roku·PIT·017d02
|
8 | 2026-09-05 | 2026-09-06 | same |
| 30 | Peasant Media Cashes in on TV Streaming Ads and a Cross Devi
https://advertising.roku.com/learn/resources/peasant-media-cashes-in-on-tv-streaming-ads-and-a-cross-device-strategy-with-roku roku·PIT·9ec172
|
8 | 2026-09-05 | 2026-09-06 | same |
| 31 | What Is Co Viewing in Ott
https://advertising.roku.com/learn/resources/what-is-co-viewing-in-ott roku·PIT·b61bb1
|
8 | 2026-09-05 | 2026-09-06 | same |
| 32 | Timberland Celebrated 5 Decades of Its Iconic Boot with a Po
https://advertising.roku.com/learn/resources/timberland-celebrated-5-decades-of-its-iconic-boot-with-a-powerful-streaming-campaign roku·PIT·345050
|
8 | 2026-09-05 | 2026-09-06 | same |
| 33 | Filippo Berio Roku Case Study
https://advertising.roku.com/learn/resources/filippo-berio-roku-case-study roku·PIT·0d21bc
|
8 | 2026-09-05 | 2026-09-06 | same |
| 34 | How a Financial Services Brand Finds Their Key Audiences Wit
https://advertising.roku.com/learn/resources/how-a-financial-services-brand-finds-their-key-audiences-with-oneview roku·PIT·d43c71
|
8 | 2026-09-05 | 2026-09-06 | same |
| 35 | How Retail and Cpg Brands Are Converting Shoppers on Streami
https://advertising.roku.com/learn/resources/how-retail-and-cpg-brands-are-converting-shoppers-on-streaming-tv roku·PIT·c290ad
|
8 | 2026-09-05 | 2026-09-06 | same |
| 36 | How Streaming and Digital Drive Consumer Behavior Across Tec
https://advertising.roku.com/learn/resources/how-streaming-and-digital-drive-consumer-behavior-across-tech-travel-and-retail roku·PIT·1dedf5
|
8 | 2026-09-05 | 2026-09-06 | same |
| 37 | Personal Care Brand Partners with Roku and Ncs to Improve Ca
https://advertising.roku.com/learn/resources/personal-care-brand-partners-with-roku-and-ncs-to-improve-campaign-efficiency roku·PIT·34d6b2
|
8 | 2026-09-05 | 2026-09-06 | same |
| 38 | How Makers Mark Found TV Streaming Success with Roku Brand S
https://advertising.roku.com/learn/resources/how-makers-mark-found-tv-streaming-success-with-roku-brand-studio-and-the-show-next-door roku·PIT·2a9298
|
8 | 2026-09-05 | 2026-09-06 | same |
| 39 | The Shift to Streaming Was Highly Local
https://advertising.roku.com/learn/resources/the-shift-to-streaming-was-highly-local roku·PIT·1bc2a8
|
8 | 2026-09-05 | 2026-09-06 | same |
| 40 | Launches New Partner Program Oneview Certification for
https://advertising.roku.com/learn/resources/roku-launches-new-partner-program-oneview-certification-for-business roku·PIT·3b98cc
|
8 | 2026-09-05 | 2026-09-06 | same |
| 41 | And Magna Reveal New Video Ad Formats in TV Streaming a
https://advertising.roku.com/learn/resources/roku-and-magna-reveal-new-video-ad-formats-in-tv-streaming-are-more-favorable-than-traditional-tv-ads roku·PIT·6006e7
|
8 | 2026-09-05 | 2026-09-06 | same |
| 42 | Cannes Recap Expanding Whats Possible in TV Streaming
https://advertising.roku.com/learn/resources/cannes-recap-expanding-whats-possible-in-tv-streaming roku·PIT·737a32
|
8 | 2026-09-05 | 2026-09-06 | same |
| 43 | Our Insights and Best Practices for Tech Brands Heading Into
https://advertising.roku.com/learn/resources/our-insights-and-best-practices-for-tech-brands-heading-into-the-holiday-season roku·PIT·3a1933
|
8 | 2026-09-05 | 2026-09-06 | same |
| 44 | How Does the Over 50 Audience Stream Facts for Pharma Brands
https://advertising.roku.com/learn/resources/how-does-the-over-50-audience-stream-facts-for-pharma-brands roku·PIT·c05ad7
|
8 | 2026-09-05 | 2026-09-06 | same |
| 45 | Announces a New Streaming Series by Roku Brand Studio a
https://advertising.roku.com/learn/resources/roku-announces-a-new-streaming-series-by-roku-brand-studio-and-mast-jagermeister-us roku·PIT·69249c
|
8 | 2026-09-05 | 2026-09-06 | same |
| 46 | How Jennifer Anistons Brand Lolavie Reached New Customers on
https://advertising.roku.com/learn/resources/how-jennifer-anistons-brand-lolavie-reached-new-customers-on-ctv roku·PIT·59f4f4
|
8 | 2026-09-05 | 2026-09-06 | same |
| 47 | Mastering Ctv Advertising a Marketers Guide to Roku Ads Mana
https://advertising.roku.com/learn/resources/mastering-ctv-advertising-a-marketers-guide-to-roku-ads-manager roku·PIT·2a2ce8
|
8 | 2026-09-05 | 2026-09-06 | same |
| 48 | TV Streaming App Installs
https://advertising.roku.com/learn/resources/tv-streaming-app-installs roku·PIT·47fffd
|
8 | 2026-09-05 | 2026-09-06 | same |
| 49 | Advertising Brand Studio
https://advertising.roku.com/learn/resources/roku-advertising-brand-studio roku·PIT·90667d
|
8 | 2026-09-05 | 2026-09-06 | same |
| 50 | TV Streaming Nearly Doubled During the Big Game and 3 More T
https://advertising.roku.com/learn/resources/tv-streaming-nearly-doubled-during-the-big-game-and-3-more-takeaways-for-advertisers roku·PIT·14bb94
|
8 | 2026-09-05 | 2026-09-06 | same |
| 51 | Oneview Runs TV Streaming Campaigns Like Social
https://advertising.roku.com/learn/resources/oneview-runs-tv-streaming-campaigns-like-social roku·PIT·b13343
|
8 | 2026-09-05 | 2026-09-06 | same |
| 52 | Neutrogena Achieves TV Streaming Success with Roku
https://advertising.roku.com/learn/resources/neutrogena-achieves-tv-streaming-success-with-roku roku·PIT·652368
|
8 | 2026-09-05 | 2026-09-06 | same |
| 53 | Inside the Roku and Ispot Partnership Closing the Loop on Ct
https://advertising.roku.com/learn/resources/inside-the-roku-and-ispot-partnership-closing-the-loop-on-ctv-ad-measurement roku·PIT·2ad8fa
|
8 | 2026-09-05 | 2026-09-06 | same |
| 54 | Sports Streaming Has Exploded Heres How Advertisers Can Scor
https://advertising.roku.com/learn/resources/sports-streaming-has-exploded-heres-how-advertisers-can-score-big-in-2024 roku·PIT·441797
|
8 | 2026-09-05 | 2026-09-06 | same |
| 55 | Who Watches Roku Audience Demographics and What It Means for
https://advertising.roku.com/learn/resources/who-watches-roku-audience-demographics-and-what-it-means-for-advertisers roku·PIT·f12611
|
8 | 2026-09-05 | 2026-09-06 | same |
| 56 | And Ispot Pair Up to Let Advertisers Optimize Ctv Campa
https://advertising.roku.com/learn/resources/roku-and-ispot-pair-up-to-let-advertisers-optimize-ctv-campaigns-for-outcomes roku·PIT·4b7121
|
8 | 2026-09-05 | 2026-09-06 | recapture |
| 57 | How Streaming Theaters Will Work in 2021
https://advertising.roku.com/learn/resources/how-streaming-theaters-will-work-in-2021 roku·PIT·d6afa1
|
8 | 2026-09-05 | 2026-09-06 | same |
| 58 | And Diray Media Reach More Complete Audiences with TV S
https://advertising.roku.com/learn/resources/roku-and-diray-media-reach-more-complete-audiences-with-tv-streaming-ads roku·PIT·12fd3b
|
8 | 2026-09-05 | 2026-09-06 | same |
| 59 | For Shopify Will Help Businesses with TV Streaming Adve
https://advertising.roku.com/learn/resources/roku-for-shopify-will-help-businesses-with-tv-streaming-advertising roku·PIT·4e3c6e
|
8 | 2026-09-05 | 2026-09-06 | same |
| 60 | Amazon Roku Study 87 Higher Roas with Ctv Running
https://advertising.roku.com/learn/resources/amazon-roku-study-87-higher-roas-with-ctv-running roku·PIT·2c1a65
|
8 | 2026-09-05 | 2026-09-06 | same |
| 61 | How TV Streaming Goes Beyond the Big Game
https://advertising.roku.com/learn/resources/how-tv-streaming-goes-beyond-the-big-game roku·PIT·00b6f0
|
8 | 2026-09-05 | 2026-09-06 | same |
| 62 | How Much Does It Cost to Advertise on Roku
https://advertising.roku.com/learn/resources/how-much-does-it-cost-to-advertise-on-roku roku·PIT·58e568
|
8 | 2026-09-05 | 2026-09-06 | same |
| 63 | What We Learned from Ofcoms Media Nations 2021 Report Tech T
https://advertising.roku.com/learn/resources/what-we-learned-from-ofcoms-media-nations-2021-report-tech-to-meet-the-moment roku·PIT·308331
|
8 | 2026-09-05 | 2026-09-06 | same |
| 64 | How to Measure TV Streaming in your Marketing Mix Model
https://advertising.roku.com/learn/resources/how-to-measure-tv-streaming-in-your-marketing-mix-model roku·PIT·cb62c2
|
8 | 2026-09-05 | 2026-09-06 | same |
| 65 | Learn How Advertise TV Streaming Roku Ads Ready
https://advertising.roku.com/learn/resources/learn-how-advertise-tv-streaming-roku-ads-ready roku·PIT·04ab63
|
8 | 2026-09-05 | 2026-09-06 | same |
| 66 | And Amazon Team Up on an Authenticated Ctv Solution Wha
https://advertising.roku.com/learn/resources/roku-and-amazon-team-up-on-an-authenticated-ctv-solution-what-it-means-for-advertisers roku·PIT·70d0c2
|
8 | 2026-09-05 | 2026-09-06 | same |
| 67 | 4 Travel Brands Case Studies
https://advertising.roku.com/learn/resources/4-travel-brands-case-studies roku·PIT·97ab54
|
8 | 2026-09-05 | 2026-09-06 | same |
| 68 | 3 Ways to Connect with Roku at Advertising Week 2021
https://advertising.roku.com/learn/resources/3-ways-to-connect-with-roku-at-advertising-week-2021 roku·PIT·e5c224
|
8 | 2026-09-05 | 2026-09-06 | same |
| 69 | IAB C19 BuySide Ad Spend Pulse FINAL [PDF]
https://www.iab.com/wp-content/uploads/2020/03/IAB-C19-BuySide_Ad-Spend-Pulse_FINAL.pdf roku·PIT·ad5f3f
|
5 | 2026-09-05 | 2026-09-06 | same |
| 70 | Roku 5 Predictions for TV Streaming Advertising 1 [PDF]
https://info.ads.roku.com/l/942723/2021-11-04/8jr855/942723/1636045263Z7S1MkGH/Roku___5_Predictions_for_TV_Streaming_Advertising___1_.pdf roku·PIT·a0fbd0
|
5 | 2026-09-05 | 2026-09-06 | unreachable |
| 71 | Roku Advertising — learn / insights
https://advertising.roku.com/learn roku·PIT·030aca
|
8 | 2026-09-05 | 2026-09-06 | same |
| 72 | Roku TV — consumer marketing
https://www.roku.com/products/roku-tv roku·PIT·f8e7c4
|
8 | 2026-09-05 | 2026-09-06 | same |
| 73 | Roku — the importance of first-party data
https://advertising.roku.com/learn/resources/the-importance-of-first-party-data-for-advertisers-in-2022 roku·PIT·79755c
|
8 | 2026-09-05 | 2026-09-06 | same |
| 74 | The Roku Channel (FAST tier)
https://www.roku.com/whats-on/live-tv roku·PIT·eb1696
|
8 | 2026-09-05 | 2026-09-06 | same |