Terms Accepted

Company file · Software inside them

Roku

Documents held
76of 79 watched
Versions held
657
Edits on record
00 seen here · 0 recovered
Removed or redirected
0
Words to accept
19,2061.6 h aloud
First seen
2019-08-06
Last checked
2026-09-06
01

Start here

If you own a Roku television and want the short answer, it is on what you can refuse: for each kind of collection — what you watch, what you say, the adverts you are shown, who it is shared with, where you are — whether Roku's own documents say you can decline, say you must accept, or don't say at all. Every answer there quotes the sentence it came from. Everything below this is the evidence behind it.

02

What you accept

Words in each of Roku's agreement documents, from the latest captured version. Together: 19,206 words, 96 minutes read aloud at 200 words a minute.

1 captured page not counted, and why

These are held in the archive exactly like every other capture — readable, downloadable, diffed. They are left out of the figure above because they are not documents a Roku television owner is held to. Each is still linked, so the arithmetic can be checked rather than trusted.

DocumentWordsNot counted because
Roku support — advertising and personalization controls 457 Nothing in the text identifies it as terms, a policy or a notice.
Reading level
17.8US school grade needed to read it — postgraduate
Other companies named
4named in the agreements as receiving or handling data

Named in Roku's own agreements: Google, Meta, Roku, Segment. Each of these appears by name in the text of a document you accept.

The consent dial: words, by document

1 agreement document counted of 2 watched · one full turn is 1.7 h read aloud at 200 wpm

1 h 1.6 h 19,206 words
  1. Roku privacy policy 19,206 w 1.6 h

Segments run clockwise from the top in the order of the list, largest first; point at either to match them. The rim is marked every quarter hour of reading aloud.

03

Capture history

657 versions

Every reading of every Roku document on one time axis. Each cell is a period of the axis, lit by the most serious thing a capture found in it; the fine marks inside are the captures themselves, at the moment they happened. A dim cell is a period with no capture. A hatched cell is a page we asked for and were not given. A document that has never returned a readable page has a row with nothing lit: the archive is watching it, and holds nothing yet.

Captures over time

79 documents · 2019-08-06 to 2026-09-06

Agreements
Roku privacy policy38v
Roku support — advertising and personalization controls38v
The Pitch
S ACR Technology Helps Deliver 3 3 Incremental Reach to8v
Destinations7v
3 Marketers That Used First Party Data to Drive Growth on Ro8v
Native Ads7v
Commerce8v
Unveils Data Cloud Collaboration Suite8v
Roku Advertising — home8v
Roku Advertising — pick a solution8v
Roku: ACR, the future of TV and audience data8v
Roku Audiences — how to find your best streamers8v
Roku x Kroger — data-enabled private marketplaces8v
Roku A Guide to Premium Video On Demand [PDF]0v
Digital Video Served Impression Measurement Guidelines (MMTF June 2018) [PDF]5v
IAB MMA MTA Guidebook Nov 2019 [PDF]5v
Almond Board Case Study8v
Introducing Roku Search Brought to you in Partnership with V8v
TV Streaming Advertising Trends 20218v
How Philips Sonicare Boosted Purchase Intent Through a TV St8v
Streaming Trends Golden Globes 20218v
Three Ways Brands Can Adapt Streaming Advertis 18v
Treehouse Roku Agency Case Study8v
Revving Up Sales How Mini Partnered with Roku and Cox Auto T8v
How to Create Shoppable Streaming TV Ads for Holiday Buyers8v
Cannes Lions 2025 Rokus Blueprint for the Future of TV Adver8v
Vix Finding New Audiences and Driving Engagement with Roku8v
Expands Measurement Partnership Program8v
Partner Spotlight How Headlight and Roku Are Helping Mobile8v
TV Streaming and the Discovery Process for Dtc Consumers8v
Do Roku Streamers Watch Avod Channels8v
Peasant Media Cashes in on TV Streaming Ads and a Cross Devi8v
What Is Co Viewing in Ott8v
Timberland Celebrated 5 Decades of Its Iconic Boot with a Po8v
Filippo Berio Roku Case Study8v
How a Financial Services Brand Finds Their Key Audiences Wit8v
How Retail and Cpg Brands Are Converting Shoppers on Streami8v
How Streaming and Digital Drive Consumer Behavior Across Tec8v
Personal Care Brand Partners with Roku and Ncs to Improve Ca8v
How Makers Mark Found TV Streaming Success with Roku Brand S8v
The Shift to Streaming Was Highly Local8v
Launches New Partner Program Oneview Certification for8v
And Magna Reveal New Video Ad Formats in TV Streaming a8v
Cannes Recap Expanding Whats Possible in TV Streaming8v
Our Insights and Best Practices for Tech Brands Heading Into8v
How Does the Over 50 Audience Stream Facts for Pharma Brands8v
Announces a New Streaming Series by Roku Brand Studio a8v
How Jennifer Anistons Brand Lolavie Reached New Customers on8v
Mastering Ctv Advertising a Marketers Guide to Roku Ads Mana8v
TV Streaming App Installs8v
Advertising Brand Studio8v
TV Streaming Nearly Doubled During the Big Game and 3 More T8v
Oneview Runs TV Streaming Campaigns Like Social8v
Neutrogena Achieves TV Streaming Success with Roku8v
Inside the Roku and Ispot Partnership Closing the Loop on Ct8v
Sports Streaming Has Exploded Heres How Advertisers Can Scor8v
Who Watches Roku Audience Demographics and What It Means for8v
And Ispot Pair Up to Let Advertisers Optimize Ctv Campa8v
How Streaming Theaters Will Work in 20218v
And Diray Media Reach More Complete Audiences with TV S8v
For Shopify Will Help Businesses with TV Streaming Adve8v
Amazon Roku Study 87 Higher Roas with Ctv Running8v
How TV Streaming Goes Beyond the Big Game8v
How Much Does It Cost to Advertise on Roku8v
What We Learned from Ofcoms Media Nations 2021 Report Tech T8v
How to Measure TV Streaming in your Marketing Mix Model8v
Learn How Advertise TV Streaming Roku Ads Ready8v
And Amazon Team Up on an Authenticated Ctv Solution Wha8v
4 Travel Brands Case Studies8v
3 Ways to Connect with Roku at Advertising Week 20218v
Roku — the importance of first-party data8v
Roku Advertising — learn / insights8v
Roku TV — consumer marketing8v
Roku 5 Predictions for TV Streaming Advertising 1 [PDF]0v
IAB C19 BuySide Ad Spend Pulse FINAL [PDF]5v
The Roku Channel (FAST tier)8v
The Record
Roku Advertising Framework (RAF) docs8v
Roku developer portal8v
Roku newsroom0v
first captureunchangedminor editmajor rewrite / content removedremoved by the publisherserved from another domain
no capture in this period asked, got no page: refused, unreachable, or never seen

Agreements

what you must accept 2 see all →

The documents you have to accept to use the television - terms, privacy policies, ACR and voice notices. These are what you are legally held to, and the ones most likely to be quietly edited.

#DocumentTypeVersions
01 Roku privacy policy
https://docs.roku.com/published/userprivacypolicy/en/us roku·AGR·3d59b6
Privacy policies 38
02 Roku support — advertising and personalization controls
https://support.roku.com/article/208755668 roku·AGR·2383c9
Privacy policies 38

The Pitch

what they sell 74 see all →

What the company tells advertisers it can do with the data you agreed to hand over. Written to persuade buyers, so it is usually far plainer than the policy.

#DocumentTypeVersions
01 S ACR Technology Helps Deliver 3 3 Incremental Reach to
https://advertising.roku.com/learn/resources/rokus-acr-technology-helps-deliver-3-3-incremental-reach-to-sport-cheks-linear-tv-campaign roku·PIT·0901de
Case studies 8
02 Destinations
https://advertising.roku.com/solutions/advertise/ad-types/destinations roku·PIT·3c95de
Ad-sales & ACR 7
03 3 Marketers That Used First Party Data to Drive Growth on Ro
https://advertising.roku.com/learn/resources/3-marketers-that-used-first-party-data-to-drive-growth-on-roku roku·PIT·ca2a7c
Case studies 8
04 Native Ads
https://advertising.roku.com/solutions/advertise/ad-types/native-ads roku·PIT·c47b82
Ad-sales & ACR 7
05 Commerce
https://advertising.roku.com/solutions/our-partners/commerce roku·PIT·a5542e
Partner & B2B 8
06 Unveils Data Cloud Collaboration Suite
https://advertising.roku.com/learn/resources/roku-unveils-data-cloud-collaboration-suite roku·PIT·1c2b32
Case studies 8
07 Roku Advertising — home
https://advertising.roku.com/ roku·PIT·eea82a
Ad-sales & ACR 8
08 Roku Advertising — pick a solution
https://advertising.roku.com/getting-started/pick-a-solution roku·PIT·3b3c82
Ad-sales & ACR 8

The Record

the public record 3 see all →

Everything corroborating the other two: regulators, court filings, independent research and the company's own press releases.

#DocumentTypeVersions
01 Roku Advertising Framework (RAF) docs
https://developer.roku.com/docs/developer-program/advertising/roku-advertising-framework.md roku·REC·d6ef3a
Technical docs 8
02 Roku developer portal
https://developer.roku.com/ roku·REC·1a52fc
Technical docs 8
03 Roku newsroom
https://www.roku.com/about/press roku·REC·2f5a7d
Press & newsroom 0