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Roku · The Pitch · Case studies roku·PIT·14313b

Roku: ACR, the future of TV and audience data

https://advertising.roku.com/learn/resources/acr-the-future-of-tv-and-audience-data

Roku explaining automatic content recognition in its own words, to buyers.

Versions
8
First seen
2026-09-05
Last checked
2026-09-06
Edits
0
Words
604

Download every version (.zip) Read the current version

Timeline

8 captures

Captures, and the word count of each

Every capture so far falls on 2026-09-05; the axis reads in hours, UTC. Each mark opens that version.

0 200 400 600 800 words 10:00 13:00 16:00 19:00 22:00 01:00 04:00 07:00 10:00 13:00 16:00 19:00 captures
first capture unchanged captured a different way word count, our capture a length reached, held until a later version fell below it

Version history

8

Newest first. Pick any two dates and compare them — not just consecutive ones. Every row is downloadable in the form it was published; a publisher's own PDF is marked as theirs, our rendering is marked as ours.

AB DateStateWordsFilesIntegrity
2026-09-06 18:45:40Z Unchanged 604 html ✓ txt CAP-03249
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2026-09-06 17:18:27Z Unchanged 604 html ✓ txt CAP-02923
a64b2cd28050…
2026-09-06 15:06:19Z Captured a different way (not a content change) 604 html ✓ pdf png txt CAP-02598
a64b2cd28050…
2026-09-06 06:22:21Z Unchanged
render failed: Error: BrowserType.launch: Executable doesn't exist at /root/.cache/ms-playwright/chromium_headless_shell-1234/chrome-headless-shell-linux64/chrome-headless-shell ╔════════════════════════════════════════════════════════════╗ ║ Looks like Playwright was just installed or updated. ║ ║ Please run the following command to download new browsers: ║ ║
514 html ✓ txt CAP-02252
a64b2cd28050…
2026-09-05 17:19:03Z Unchanged 514 html ✓ pdf png txt CAP-01354
a64b2cd28050…
2026-09-05 16:18:29Z Unchanged 514 html ✓ txt CAP-00704
a64b2cd28050…
2026-09-05 14:59:57Z Unchanged 514 html ✓ pdf png txt CAP-00419
a64b2cd28050…
archive.org
2026-09-05 11:31:38Z First capture 514 html ✓ txt CAP-00038
a64b2cd28050…

✓ marks the publisher's own file. Anything unmarked was produced by us from the page and is not their artifact. CAP numbers are the capture's record number in the manifest.