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IAB MMA MTA Guidebook Nov 2019 [PDF]

https://www.iab.com/wp-content/uploads/2019/11/IAB_MMA_MTA-Guidebook_Nov-2019.pdf

Sales white paper.

Versions
5
First seen
2026-09-05
Last checked
2026-09-06
Edits
0
Words
5,784

Download every version (.zip) Read the current version

Timeline

5 captures

Captures, and the word count of each

Every capture so far falls on 2026-09-05; the axis reads in hours, UTC. Each mark opens that version.

0 2,000 4,000 6,000 words 17:00 20:00 23:00 02:00 05:00 08:00 11:00 14:00 17:00 20:00 captures
first capture unchanged word count, our capture a length reached, held until a later version fell below it

Version history

5

Newest first. Pick any two dates and compare them — not just consecutive ones. Every row is downloadable in the form it was published; a publisher's own PDF is marked as theirs, our rendering is marked as ours.

AB DateStateWordsFilesIntegrity
2026-09-06 18:45:57Z Unchanged
render failed: Error: Page.goto: Download is starting Call log: - navigating to "https://www.iab.com/wp-content/uploads/2019/11/IAB_MMA_MTA-Guidebook_Nov-2019.pdf", waiting until "networkidle"
5,784 pdf ✓ txt CAP-03250
0b74d1cd00ac…
2026-09-06 17:18:49Z Unchanged
render failed: Error: Page.goto: Download is starting Call log: - navigating to "https://www.iab.com/wp-content/uploads/2019/11/IAB_MMA_MTA-Guidebook_Nov-2019.pdf", waiting until "networkidle"
5,784 pdf ✓ txt CAP-02926
0b74d1cd00ac…
2026-09-06 15:06:40Z Unchanged
render failed: Error: Page.goto: Download is starting Call log: - navigating to "https://www.iab.com/wp-content/uploads/2019/11/IAB_MMA_MTA-Guidebook_Nov-2019.pdf", waiting until "networkidle"
5,784 pdf ✓ txt CAP-02602
0b74d1cd00ac…
2026-09-06 06:22:41Z Unchanged
render failed: Error: BrowserType.launch: Executable doesn't exist at /root/.cache/ms-playwright/chromium_headless_shell-1234/chrome-headless-shell-linux64/chrome-headless-shell ╔════════════════════════════════════════════════════════════╗ ║ Looks like Playwright was just installed or updated. ║ ║ Please run the following command to download new browsers: ║ ║
5,784 pdf ✓ txt CAP-02263
0b74d1cd00ac…
2026-09-05 17:19:19Z First capture 5,784 pdf ✓ txt CAP-01353
0b74d1cd00ac…

✓ marks the publisher's own file. Anything unmarked was produced by us from the page and is not their artifact. CAP numbers are the capture's record number in the manifest.