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Roku · captured 2026-09-05T11:31:44Z roku·PIT·0901de CAP-00043

S ACR Technology Helps Deliver 3 3 Incremental Reach to

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2026-09-05
Words
316
HTTP
200
Size
146.4 KB
State
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Roku, “S ACR Technology Helps Deliver 3 3 Incremental Reach to”.
Captured 2026-09-05T11:31:44Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/rokus-acr-technology-helps-deliver-3-3-incremental-reach-to-/v/cap-00043
Original:  https://advertising.roku.com/learn/resources/rokus-acr-technology-helps-deliver-3-3-incremental-reach-to-sport-cheks-linear-tv-campaign
SHA-256:   c4180bae38079bcd4752110f0256b6a29240e99462180c1400380631f52c56dc
Provenance: captured directly from the publisher.
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c4180bae38079bcd4752110f0256b6a29240e99462180c1400380631f52c56dc

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CapturedPermalinkWordsState
2026-09-05T15:00:44Z cap-00423 316 Unchanged
2026-09-05T16:18:37Z cap-00708 316 Unchanged
2026-09-05T17:19:10Z cap-01362 316 Unchanged

The document

Case studies | Sep 11, 2023 Roku's ACR technology helps deliver 3.3% Incremental Reach to Sport Chek’s Linear TV campaign Written by: Roku Advertising Stay updated with Roku Advertising. Sport Chek is Canada’s health and wellness destination for looking well, feeling well, and performing well. Sport Chek's role is to help motivate Canadians to get moving and help them achieve their wellness goals. With over 190 stores across Canada, Sport Chek is the destination for FGL Sports, providing customers with both brand name and private brand products. Objective: Sport Chek wanted to ensure that their latest campaign was not only seen on linear TV, but also extended to a new audience - connected TV streamers to focus on incrementality and brand consideration vs competitors. The Solution: Using Roku’s Automatic Content Recognition (ACR) technology and Roku’s 1st party registered data, the Sport Chek campaign focused on reaching sports enthusiasts, as well as heavy streamers¹ on Roku who had not seen the linear ad in the past 30 days to achieve incremental audience reach at a household level on top of the linear TV campaign. Roku Ad Products used: Full screen video ads: Non-skippable and audio enabled Roku's ACR technology - download Roku's ACR guide here Targeted 1st party audience segments The Results²: Want to learn more about Roku Advertising? Contact us. Sources: 1-Roku Internal Data: Roku users who stream 8+ hours/week 2-Roku Internal Data Q1 2023 Related posts Case studies | Vertical insights Roku Brand Experiences + OneView Delivers Full-Funnel Results for Lexus Streaming 101 | News & Events | Blog 3 Takeaways from Roku’s Dan Robbins on the Future of TV News & Events | Roku Originals | Blog Roku Originals: Free, Original Series for the Roku Channel Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.