Terms Accepted

Roku · captured 2026-09-05T16:18:33Z roku·PIT·8fc2f8 CAP-00706

Roku x Kroger — data-enabled private marketplaces

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2026-09-05
Words
345
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200
Size
144.2 KB
State
Unchanged

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Roku, “Roku x Kroger — data-enabled private marketplaces”.
Captured 2026-09-05T16:18:33Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/roku-x-kroger-data-enabled-private-marketplaces/v/cap-00706
Original:  https://advertising.roku.com/learn/resources/roku-expands-kroger-integration-with-data-enabled-private-marketplaces
SHA-256:   e4ce227c7a42311e64cee0a7d784f131b27a1dbf6b5f97acd832861b17ab5417
Provenance: captured directly from the publisher.
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e4ce227c7a42311e64cee0a7d784f131b27a1dbf6b5f97acd832861b17ab5417

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CapturedPermalinkWordsState
2026-09-05T11:31:41Z cap-00041 345 First capture
2026-09-05T15:00:32Z cap-00421 345 Unchanged
2026-09-05T17:19:06Z cap-01359 345 Unchanged

The document

News & Events | Apr 16, 2021 Roku Expands Kroger Integration with Data-Enabled Private Marketplaces Written by: Roku Advertising Stay updated with Roku Advertising. Today, we’re excited to announce that we are expanding our integration with Kroger Precision Marketing (KPM), giving OneView advertisers the ability to build audiences based on KPM’s customer purchase data. Through a series of six private marketplaces (PMPs) with exclusive access to Kroger's customer from over 60 million US households, OneView advertisers can apply KPM’s rich audience data to help their brands connect with the best possible consumer and maximize customer reach. Available to TV streaming advertisers exclusively through Roku, this integration creates powerful new possibilities for any advertiser looking to reach grocery buyers. With these PMPs, you can now select from six different audience segments in OneView and add them to your flight for immediate activation. New PMP Segments with Kroger First-Party Data that Converts “At Home Chef, our key metric in any campaign is driving new buyers. We’ve leaned into streaming before, but this was the first time we were able to prove our campaign directly resulted in meal kit purchases, thanks to the measurement capabilities from Roku and Kroger’s shopper data program.” --Teresa Sabatino, Home Chef’s Director of Customer Marketing. Learn More: 4 CPG Brands that Won with KPM & Roku OneView users now have access to deterministic grocery purchase data at scale, creating an easy yet effective way to reach more grocery buyers. Want to put KPM shopper data to work for your brand? Contact us today to get started. Related posts News & Events | Kroger Precision Marketing | Roku Brand Studio 3 Highlights from Roku’s NewFronts 2021 Presentation News & Events | Retail | Blog How Roku and Best Buy are creating a better TV experience for everyone Case studies | Retail | OneView How a Leading Retailer Drove Brand Awareness and Increased Shopping Intent with OneView Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.