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Roku · captured 2026-09-05T11:34:45Z roku·PIT·b7db5c CAP-00203

Treehouse Roku Agency Case Study

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Roku, “Treehouse Roku Agency Case Study”.
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The document

Case studies | May 05, 2021 Treehouse Finds TV Streaming Success for Growing Brands Written by: Roku Advertising Stay updated with Roku Advertising. When Treehouse Internet Group, a full-service marketing agency, wanted to bolster brand awareness among niche audiences for a roster of clients, Roku offered customized solutions that met their unique needs and exceeded their expectations. The Challenge Treehouse serves medium-sized businesses in a niche industry. Many clients didn’t think that TV streaming advertising could be within their budget or effective to reach their audiences. But, when Treehouse partnered with Roku, the agency was able to create flexible, affordable solutions that achieved client goals while staying within their budgets. Thanks to TV streaming ads, Treehouse’s clients were able to increase audience reach and awareness for clients beyond what was possible via traditional linear TV and delivered real results for their clients. The Strategy Treehouse’s digital “BrandBlaster” team turned to OneView, Roku’s ad buying platform built for TV streaming, to deliver success for their brands. Operating at the speed and precision of digital advertising, OneView enabled The BrandBlaster team to test and measure TV streaming ad campaigns in real-time. This made it easier to identify the messaging and creative that resonated most. By removing the guesswork that often comes with buying and measuring traditional linear TV ads, the BrandBlaster team allowed brands to invest on terms that built the client confidence in hitting their goals. Results TV streaming has been a winning solution that not only generates opportunities to build brand awareness for Treehouse’s clients, but empowered them to fine tune messaging and maximize tight budgets. The findings are clear: big budgets aren’t necessary to see real results with TV streaming. “Roku has been an essential guide and partner in our shift to CTV [connected TV]. Now CTV is a part of every awareness and performance-focused campaign we launch.” - Marcie Cerillo, BrandBlaster Manager, Media Buying Team, Treehouse Internet Group If you’d like to reach, engage and acquire more customers, we can help. Contact us to get started. Request a Demo Related posts Case studies | interactive tv ads | roku advertising How Filippo Berio Found the Best Streaming Customers Case studies | streaming ads | social media marketing Frndly TV Gets 65% Better Return from Streaming than Social Case studies | Vertical insights Roku Brand Experiences + OneView Delivers Full-Funnel Results for Lexus Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.