Personal Care Brand Partners with Roku and Ncs to Improve Ca

Case studies | Dec 07, 2023 Personal care brand partners with Roku and NCS to improve campaign efficiency Written by: Roku Advertising Stay updated with Roku Advertising. Email * By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Subscribe The objective When it comes to driving advertising results, CPG brands have options. In a 2023 campaign, a personal care brand worked with Roku to drive incremental sales. One year earlier, the brand had run a successful campaign with Roku using an audience reach strategy focused on target demos and third-party audiences.To generate an even better return on ad spend for this client, Roku helped enrich its audience reach strategy using purchase data from NCSolutions. The approach Using transaction data from several sources, including grocery, convenience, drug, mass market, big box, panels and receipt capture, NCS delivered a custom audience for this advertiser. This audience consisted of previous brand buyers as well as category buyers. Roku matched this bespoke segment to its verified streaming audience of 75.8 million active accounts, delivered over 29 million impressions during the nearly three-month flight. The results Results for this advertiser exceeded expectations. Using purchase-based targeting, Roku delivered 35% more incremental sales than the previous campaign with fewer than half the impressions, driving incredible efficiency. In addition, this audience strategy more than doubled the incremental sales per household from the previous campaign, leading to an incremental sales lift of 3.0%., as the campaign resonated with heavy category buyers across all loyalty levels. “We saw significant performance improvements in building purchase-based audiences for this client. By focusing on heavy category buyers and exposing them to the right number of ads at the right time, our client drove meaningful sales with greater efficiency.” - Peter Topol, VP, Advanced TV Partnerships, NCS “NCS purchase-based targeting allows brands to use real consumer purchase data to identify and engage with their most valuable customers and potential buyers. For CPG brands like our client, this opens the ability to craft highly targeted campaigns with greater reach and influence among the right audiences – the ones most likely to buy.” - Michael Ryan, Manager, Ad Measurement, Roku Want to learn more about Roku Advertising? View more case studies here , and be sure to subscribe to our monthly newsletter. Related posts Case studies | TV streaming | OneView Peasant Media Inc. cashes in on TV streaming ads and a cross-device strategy with Roku Case studies | CPG | Vertical insights How Philips Sonicare boosted purchase intent through a TV streaming campaign with Roku Case studies | Vertical insights How the Almond Board of California Used TV Streaming to Drive Favorability Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help. I'm a... Agency Brand Media Company Partner Press/Media Other First Name * Last Name * Work Email * Company Name * Comments Subscribe to The Stream , our monthly newsletter for exclusive streaming insights delivered to your inbox By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Submit