Terms Accepted

Roku · captured 2026-09-05T17:21:48Z roku·PIT·9ec172 CAP-01446

Peasant Media Cashes in on TV Streaming Ads and a Cross Devi

The text as it stood on 2026-09-05. This document was captured 4 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/roku-peasant-media-cashes-in-on-tv-streaming-ads-and-a-cross-devi/v/cap-01446, which will always mean this one and nothing else.

Captured
2026-09-05
Words
435
HTTP
200
Size
147.6 KB
State
Unchanged

HTML (as served) PDF (our rendering) Screenshot Extracted text

Cite this capture

Everything a footnote needs, including the checksum, so a reader can confirm they are looking at the same bytes you did. Select and copy.

Roku, “Peasant Media Cashes in on TV Streaming Ads and a Cross Devi”.
Captured 2026-09-05T17:21:48Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/roku-peasant-media-cashes-in-on-tv-streaming-ads-and-a-cross-devi/v/cap-01446
Original:  https://advertising.roku.com/learn/resources/peasant-media-cashes-in-on-tv-streaming-ads-and-a-cross-device-strategy-with-roku
SHA-256:   df67fced5ad2323a0486d4d30f254078a590076b6fa3a16c4bd942d1f8cbcced
Provenance: captured directly from the publisher.
Verify this file — SHA-256

The file below is stored under this checksum, so altering it would change its name. Download the copy above and run sha256sum on it: if the value differs from this one, you are not looking at what we captured.

df67fced5ad2323a0486d4d30f254078a590076b6fa3a16c4bd942d1f8cbcced

Also captured that day

3

Every reading of this document on 2026-09-05. They may be identical; where they are not, the difference is a change the publisher made within a single day.

CapturedPermalinkWordsState
2026-09-05T11:34:16Z cap-00185 435 First capture
2026-09-05T15:39:40Z cap-00572 435 Unchanged
2026-09-05T16:25:23Z cap-00816 435 Unchanged

The document

Case studies | Aug 18, 2022 Peasant Media Inc. cashes in on TV streaming ads and a cross-device strategy with Roku Written by: Roku Advertising Stay updated with Roku Advertising. Peasant Media Inc., a multi-channel performance agency, represents a mobile-first financial platform that is highly focused on acquiring new customers. The challenge Facing substantial competition, Peasant Media Inc., knew they needed a strategy to drive brand awareness and acquire new customers. That’s when the brand turned to Roku to build a winning TV streaming advertising campaign. The approach Peasant Media Inc., utilized Roku’s scannable videos to generate top of funnel awareness and drive new account creation. The QR code in their scannable video ad made it simple for TV streamers to learn more and join. The agency also leveraged OneView, Roku’s ad buying platform built for TV streaming, to re-engage TV streamers across other devices to meet consumers at every stage of the customer journey. Through OneView’s algorithmic machine learning, the brand’s campaign got smarter and improved as it went on. “Building our client’s brand is critical to growing brand equity and ultimately increasing their new customer base. Roku was a great partner to help us achieve those goals through providing the tools to measure the impact. I’m excited to build on our partnership with Roku.” - Ashley Lau, President, Peasant Media Inc. The results Peasant Media Inc., increased brand awareness and saw a lift in new account creation with the help of Roku’s unique scannable videos and machine learning capabilities. “We continue to see financial technology brands see success in TV streaming. The category is very competitive, and smart marketers are finding ways to stand out. This campaign is a great example that showcases full-funnel impact from brand awareness to intent to customer acquisition. Peasant Media Inc. is a great partner and I’m excited for their continued success with Roku and OneView.” - Brad Murphy, Head of Performance Ad Sales, Roku Want to learn more about the power of streaming advertising? View more case studies here , and be sure to subscribe to our monthly newsletter. Related posts Case studies | TV streaming | OneView Elvie finds TV streaming advertising success with Roku Core 6 and OneView Case studies | Cryptocurrency | OneView How FTX Drove Incremental Trading with TV Streaming and Roku’s Core 6 Framework Case studies | quaker oats | tv streaming advertising How Roku Helped Quaker Oats Increase Sales with TV Streaming Advertising Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.