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Roku · captured 2026-09-06T18:56:00Z roku·PIT·652368 CAP-03415

Neutrogena Achieves TV Streaming Success with Roku

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Roku, “Neutrogena Achieves TV Streaming Success with Roku”.
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Original:  https://advertising.roku.com/learn/resources/neutrogena-achieves-tv-streaming-success-with-roku
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Case studies | Mar 21, 2022 Neutrogena Achieves TV Streaming Success with Roku Written by: Roku Advertising Stay updated with Roku Advertising. Email * By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Subscribe Neutrogena, from Johnson & Johnson, is a dermatologist-recommended skincare brand that offers a wide range of the world’s most-loved skin and hair care products. To improve its audience precision, Neutrogena leveraged Roku’s partnership with Kroger Precision Marketing (KPM), which feeds shopper data from Kroger’s over 2,000 store locations into America’s #1 TV streaming platform* for better targeting and measurement. The goal: Drive incremental reach and increase sales The Strategy Neutrogena used Kroger’s customer purchase data to reach their ideal audience segments, and measure performance after running the campaign. For their TV streaming ad campaign on Roku, Neutrogena reached and engaged with light, lapsed, current brand buyers, and cleansing product category buyers with precision. Here’s a sneak peek at some of Neutrogena’s TV streaming ad creative. The Results By using KPM shopper data , Neutrogena connected with new buyers, found their desired audiences, and delivered TV streaming advertising success. After running a two -month campaign on Roku, Neutrogena successfully achieved their campaign goal s . The brand achieved an 8% uplift in household penetration and a 5.5% increase in sales. Additionally, streamers exposed to the video ad spent 4.2x more on Neutrogena makeup remover wipes than the average Kroger household.* When you partner with Roku, you also have access to our measurement partners , like Kroger Precision Marketing. For more TV streaming strategies, subscribe to our monthly newsletter. *By hours streamed (Hypothesis Group, Oct 2021) *The Average Kroger Shopper is the brand spend of the average Kroger shopper in the attribution window. Related posts Streaming 101 | TV streaming | shoppable How retail and CPG brands are converting shoppers on streaming TV Case studies | Vertical insights Home Chef Drives +20% Increase in Sales Among New In-Store Buyers Case studies | Native Ads | Healthcare Neutrogena® unlocks exclusive reach by going beyond video on Roku Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help. I'm a... Agency Brand Media Company Partner Press/Media Other First Name * Last Name * Work Email * Company Name * Comments Subscribe to The Stream , our monthly newsletter for exclusive streaming insights delivered to your inbox By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Submit