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Roku · captured 2026-09-06T17:30:09Z roku·PIT·ef3603 CAP-03086

Introducing Roku Search Brought to you in Partnership with V

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Roku, “Introducing Roku Search Brought to you in Partnership with V”.
Captured 2026-09-06T17:30:09Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/roku-introducing-roku-search-brought-to-you-in-partnership-with-v/v/cap-03086
Original:  https://advertising.roku.com/learn/resources/introducing-roku-search-brought-to-you-in-partnership-with-variety
SHA-256:   114a4eca09066313523aa597eb45802e9ac38bbb3d1787f498a8eeb14fc15230
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2026-09-06T20:43:16Z cap-03689 614 Unchanged

The document

May 04, 2022 Introducing Roku Search brought to you in partnership with Variety Written by: Roku Advertising Stay updated with Roku Advertising. Email * By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Subscribe We’re excited to announce we’re partnering with Variety to bring readers Roku Search , which will reveal streamers’ top searches on Roku each month. Streamers are turning to Roku to explore movies, series, current events, personalities, and more. We know brands win when they capture what is at the top of consumers’ minds, that’s why we’ve pulled the top trends from our user search data. Here are the trends that stood out in April: 1. Users turned to Roku after the Academy Awards One week after the Academy Awards ceremony, Roku user searches for winning titles and talent were seven times higher than it had been the week before nominations were announced. Some films saw especially large increases: “CODA” – Searches jumped after the film was nominated and, for the most part, continued to climb at a steady pace, soaring 127% after receiving a best picture nod and 19-fold one week after winning when compared to pre-nomination numbers. “Summer of Soul (…Or, When the Revolution Could Not Be Televised)” – The best documentary winner saw an eight-fold increase in search interest compared with the pre-nomination period, and a 234% surge the week after its win. “King Richard” – Searches were already high before the nominations and more than doubled in the week following the show. “The Eyes of Tammy Faye” – This film saw one of the biggest bumps, with interest increasing more than six-fold through award season, becoming the fourth most popular search. Interest jumped a further 149% during the week following the show. 2. Interest spiked in “Spider-Man” titles: The online premiere of the hugely popular “Spider-Man: No Way Home” spiked interest in both that title, 2019’s “Spider-Man: Far From Home," and previous films from the “Spider-Man” series. 3. There was a seasonal surge for religious programming and family-friendly movies Around the Easter holiday, streamers showed in increased interest in Christian programs such as “The Passion of the Christ” and “The Chosen,” a dramatic series about the life of Jesus Christ. Family films “Sonic the Hedgehog” and “Sing 2” were popular searches among streamers. Here are April’s top 10 searches on Roku: What does Roku Search mean for advertisers? It’s clear that during key cultural moments and important events, streamers turn to their TV to learn more. These search insights help advertisers better understand what's interesting to their audiences and what advertisement would resonate with them the most. To read more about what streamers searched in April on Roku, read Variety’s article here. To get more streaming insights from Roku, subscribe to our newsletter. Related posts Streaming 101 | Measurement | roku audiences Put your insights into action with Roku’s Audience Profile Tool Streaming 101 | News & Events | Blog 3 Things to Know Before Investing in TV Streaming Guides & Reports The Importance of First-Party Data for Advertisers in 2022 Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help. I'm a... Agency Brand Media Company Partner Press/Media Other First Name * Last Name * Work Email * Company Name * Comments Subscribe to The Stream , our monthly newsletter for exclusive streaming insights delivered to your inbox By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Submit