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How Philips Sonicare Boosted Purchase Intent Through a TV St

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Case studies | Oct 18, 2022 How Philips Sonicare boosted purchase intent through a TV streaming campaign with Roku Written by: Roku Advertising Stay updated with Roku Advertising. Philips Sonicare designs state-of-the-art oral hygiene products inspired by dentists and backed by science. Their goal is to reimagine the world of dental health. To help realize that goal, the brand teamed up with Roku to increase brand sentiment and purchase intent for their products. The challenge Use TV streaming to communicate the value and the science behind Philips Sonicare electric toothbrushes and boost both awareness and sales. The approach Philips Sonicare partnered with Roku to reach adults aged 25-54, fitness enthusiasts, and viewers of lifestyle content. They used non-skippable video impressions in 15 and 30-second ads to reach their desired audience on the largest screen in the home. Roku implemented a Kantar Millward Brown study to measure brand metrics. Philips Sonicare’s video ad creative: “We chose to partner with Roku to reach targeted audiences on the largest screen in the home. We are excited to see the brand lift results driven by advertising on Roku for our Q2’ 22 Philips Sonicare campaign” - Devon Driscoll, Senior Campaign Performance Manager, Oral Health C are, Philips Sonicare The results The brand saw a boost in the key audiences, increasing perception of the brand as “superior technology” by nearly 8%. Furthermore, purchase intent increased by over 17% in the 25-34 age range, and just shy of 15% overall. The campaign exceeded Roku norms by nearly 5x on the strength of its reach and creative message. The campaign was also highly efficient, needing only 1-3 exposures to drive optimal gains. This was a win for the brand and a testament to the efficiency of Roku’s platform. Want to learn more about advertising on Roku? View more case studies here , and be sure to subscribe to our monthly newsletter. Related posts Case studies | roku video ads | CPG A food and beverage brand uses TV streaming advertising to increase awareness of a new CPG product Case studies | Vertical insights How Ashley partnered with Roku to drive in-store visits Case studies | Healthcare | roku video ads How a pharmaceutical brand achieved incremental reach after testing the power of TV streaming Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.