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Roku · captured 2026-09-06T17:29:12Z roku·PIT·2a9298 CAP-03076

How Makers Mark Found TV Streaming Success with Roku Brand S

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Roku, “How Makers Mark Found TV Streaming Success with Roku Brand S”.
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Original:  https://advertising.roku.com/learn/resources/how-makers-mark-found-tv-streaming-success-with-roku-brand-studio-and-the-show-next-door
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May 05, 2022 How Maker’s Mark Found TV Streaming Success with Roku Brand Studio and The Show Next Door Written by: Roku Advertising Stay updated with Roku Advertising. Email * By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Subscribe Maker's Mark is a full-flavored bourbon whiskey from the heart of Kentucky. The brand began with one family's quest to create a bourbon they enjoyed drinking and sharing with friends. Maker’s Mark partnered with Roku to go beyond the traditional ad experience and reach streamers. The brand partnered with Roku Brand Studio to create content that was not an ad, but rather an entertainment treat for viewers that captured the spirit of their brand motto “The Maker’s Hour.” Maker’s Mark was also the first band to partner with the Roku Brand Studio for content. What is Roku Brand Studio? Roku Brand Studio creates advertising experiences for TV streaming. As a Roku Brand Studio partner, advertisers can co-develop programming that will entertain consumers and capture the attention of viewers on America’s #1 TV streaming platform.¹ The strategy Together, the team at Roku Brand Studio and Maker’s Mark developed a six-episode branded-content series called “The Show Next Door,” starring Randall Park. This unique take on the talk show format features actor-comedian-writer, Randall Park, who makes drinks and chats with celebrities in his “living room.” Guests stopping by Randall’s place include Jason Mraz, Tony Hale, Fortune Feimster, Nicole Byer, Terrell Owens, Mark Duplass, and more. Episodes to “The Show Next Door,” were distributed on The Roku Channel and social channels to drive awareness and viewership. Watch a short clip of The Show Next Door: The impact The Show Next Door saw 57 million total press impressions across 23 publications, including The Hollywood Reporter, AdAge , and Adweek. The show also drove incremental engagement, 108K+ video views on Funny or Die social channels. Lastly, according to a Nielsen Branded Content Study in October 2021 , 56% of viewers would like to see more content like The Show Next Door and 53% would watch Season 2. By partnering with The Roku Brand Studio, Maker’s Mark’s achieved brand awareness and The Show Next Door ranked as a top-performing show, #7 Comedy, on The Roku Channel. ² Additionally, the show reached TV streamers, where 61% of the show audience were cord cutters.³ “We were really excited about this partnership with Roku because of their consumer reach; we know that they are very successful in serving that need for consumers looking for great content on their own terms. Finding a streaming partner who could provide insights into what people were looking for in terms of entertainment, and ensuring that what we wanted to create in partnership with them would resonate and be exciting for them was a huge first piece.” - Josh Clark, Sr. Brand Manager, Maker’s Mark Want to read more TV streaming success stories? Subscribe to our monthly newsletter here. Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this blog post are the property of their respective holders. ¹ Ame ric a's #1 TV streaming platform claim is based on hours streamed (Hypothesis Group, October 2021) ² #7 Show in the Comedy category in The Roku Channel for September, out of 150+ shows ³ Roku Internal Data; 7/14/21-9/21/21 Related posts News & Events | advertising brand studio | Roku Brand Studio Roku Announces Launch of Advertising Brand Studio News & Events | Content | Blog Roku announces a new streaming series by Roku Brand Studio and Mast-Jägermeister US News & Events | Case studies | Blog When “Barbie” met Roku: A groundbreaking approach to movie marketing Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help. I'm a... Agency Brand Media Company Partner Press/Media Other First Name * Last Name * Work Email * Company Name * Comments Subscribe to The Stream , our monthly newsletter for exclusive streaming insights delivered to your inbox By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Submit