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Roku · captured 2026-09-05T17:20:29Z roku·PIT·d43c71 CAP-01402

How a Financial Services Brand Finds Their Key Audiences Wit

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2026-09-05
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328
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200
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Roku, “How a Financial Services Brand Finds Their Key Audiences Wit”.
Captured 2026-09-05T17:20:29Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/roku-how-a-financial-services-brand-finds-their-key-audiences-wit/v/cap-01402
Original:  https://advertising.roku.com/learn/resources/how-a-financial-services-brand-finds-their-key-audiences-with-oneview
SHA-256:   2785dca05d8f0877e1f6d180c0dbed5c005feb31bdf25983e81338ba10fc1e22
Provenance: captured directly from the publisher.
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2785dca05d8f0877e1f6d180c0dbed5c005feb31bdf25983e81338ba10fc1e22

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CapturedPermalinkWordsState
2026-09-05T11:33:43Z cap-00165 328 First capture
2026-09-05T15:33:32Z cap-00552 328 Unchanged
2026-09-05T16:23:45Z cap-00796 328 Unchanged

The document

Case studies | Aug 15, 2022 A financial services brand finds their key audiences with OneView Written by: Roku Advertising Stay updated with Roku Advertising. A financial services firm that is one of the leading providers of private student loans wanted to increase signups from their key audience. That’s when they turned to OneView, our ad-buying platform built for TV streaming. The challenge The brand wanted to reach their key audience during the limited peak season when people sign-up for student loans. The approach The brand activated a cross-device campaign through Roku’s OneView, using channels like TV streaming and banner display. They used banner ads to re-engage people who’d previously seen their TV streaming ads. “As I talk to financial services marketers, they are struggling to prove the impact of TV streaming on lower funnel conversions. This campaign is a fantastic example of how finance brands are using OneView to drive action.” – Laura Bretz, Head of Financial Services Marketing, Roku The result The campaign was a resounding success. It achieved the goal of driving signups at a much lower cost and higher efficiency than anticipated. The program drove over 4,000 approved applications. Additionally, streamers exposed to both TV streaming and banner had a 50% more efficient CPA (cost per acquisition) than CTV alone, and the overall campaign CPA was 84.6% below the goal. Want to learn more about the power of streaming advertising? View more case studies here , and be sure to subscribe to our monthly newsletter. Related posts Case studies | TV streaming | OneView Elvie finds TV streaming advertising success with Roku Core 6 and OneView Case studies | Vertical insights Finishing Touch Flawless finds new customers with OneView by Roku Case studies | streaming | Vertical insights Finance brand boosts incremental reach with Roku Audiences Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.