The document
Streaming meets commerce
We’ve partnered with Walmart, Instacart, Kroger Precision Marketing, Fandango, Shopify, and Best Buy to enable full-funnel solutions for your streaming TV ads. These solutions include smarter targeting, shoppability, and closed-loop measurement.
Drive intent, increase awareness, measure purchases
Whether you’re driving consumers to an e-commerce or point-of-sale transaction, we can help you increase demand and measure that eventual conversion.
We do this by linking our verified identity to the customer records of our commerce and retail partners. By tapping into Roku Commerce Media and creating a measurement plan, you’ll know which of your ads led to sales — so you can use that information to optimize your creative and audience strategy with ease.
Get started
Meet our Roku Commerce Media partners
We’re proud to partner with America’s #1 TV streaming platform, Roku, to give CPG brands even more insights to help them enhance and optimize their campaigns across TV streaming. As we look ahead, we’ll continue to innovate and expand on integrations and insights across every touchpoint of the consumer journey to serve CPGs better.
— Ali Miller
,
VP of Ads Product
We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase. No one has cracked the code around shoppability, until now. By working with Roku, we’re the first-to-market retailer to bring customers a new t-commerce experience and seamless checkout on the largest screen in their homes – their TV.
— William White
,
CMO
We’re proud to partner with America’s #1 TV streaming platform, Roku, to give CPG brands even more insights to help them enhance and optimize their campaigns across TV streaming. As we look ahead, we’ll continue to innovate and expand on integrations and insights across every touchpoint of the consumer journey to serve CPGs better.
— Ali Miller
,
VP of Ads Product
We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase. No one has cracked the code around shoppability, until now. By working with Roku, we’re the first-to-market retailer to bring customers a new t-commerce experience and seamless checkout on the largest screen in their homes – their TV.
— William White
,
CMO
We’re proud to partner with America’s #1 TV streaming platform, Roku, to give CPG brands even more insights to help them enhance and optimize their campaigns across TV streaming. As we look ahead, we’ll continue to innovate and expand on integrations and insights across every touchpoint of the consumer journey to serve CPGs better.
— Ali Miller
,
VP of Ads Product
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Create measurable, impactful ads with Roku Commerce Media
Roku has a powerful network of partner retailers and commerce platforms, with more integrations than any other streaming platform.
Roku Commerce Media allows you to leverage Roku's super-sized reach to drive brand awareness and measurable action. Gain insights into how TV streaming impacts your consumers’ purchase journey — including direct conversions through the Roku remote.
Make your streaming campaigns shoppable
Insights from Roku
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