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Roku · captured 2026-09-06T06:29:53Z roku·PIT·12fd3b CAP-02428

And Diray Media Reach More Complete Audiences with TV S

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2026-09-06
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Roku, “And Diray Media Reach More Complete Audiences with TV S”.
Captured 2026-09-06T06:29:53Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/roku-and-diray-media-reach-more-complete-audiences-with-tv-s/v/cap-02428
Original:  https://advertising.roku.com/learn/resources/roku-and-diray-media-reach-more-complete-audiences-with-tv-streaming-ads
SHA-256:   3666061dd8ef5ae8e7e419a0bce475f85c747b8c1e31955bef6932123a38996f
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The document

Case studies | Sep 16, 2021 Roku And Diray Media Reach More Complete Audiences With TV Streaming Ads Written by: Roku Advertising Stay updated with Roku Advertising. Diray Media has been helping brands build robust, successful cross-media campaigns for over 30 years. When a CPG brand wanted to identify how they could maximize audience reach beyond traditional linear TV, they worked with Diray Media and Roku to implement a campaign that used the power of TV streaming advertising. The Challenge With so many TV viewers now cutting the cord and moving to TV streaming (sometimes referred to as OTT or CTV), it’s difficult to maximize audience reach with traditional linear TV campaigns alone. Traditional linear TV has seen the decline of key audience segments, especially younger viewers, for years. As a result, traditional TV audiences are now older. Diray Media was tasked with finding under-exposed audience segments for the brand campaign. “At Diray Media, we’re committed to guiding our clients to establish the most efficient and diverse media mix. Roku has been a great partner in helping our clients to understand the audiences they’re missing on linear TV and validate extending their media beyond linear into str eaming.” - Harlin Ruben, VP, Digital Media, Diray Media The Strategy OneView, Roku’s ad buying platform built for TV streaming, provided a vital component of Diray Media’s strategy. Leveraging the power of OneView’s Linear and Reach insights, Diray Media was able to tap Roku’s exclusive audience content recognition, or ACR data, to gain deeper insights into the reach of the brand’s linear TV campaigns. Roku’s ACR capabilities offered a more complete view of linear TV viewing behaviors that showed when and what streamers and TV viewers were watching. The Results By using OneView’s Reach Insights and Linear Insights, Diray Media launched a TV streaming campaign that increased audience reach by 12%. This incremental audience was exposed to the campaign exclusively on TV streaming and connected with younger audiences who would not have been exposed to the campaign via traditional linear TV. Interested in learning how streaming advertising can help you find audiences that traditional linear TV can’t reach? Contact us to get started advertising on Roku. Related posts Case studies | OTT advertising | OneView How Kubota Reached Niche Audiences and Drove Local Engagement Case studies | OTT advertising | Roku Lovevery Finds Success with a Streaming Campaign and Roku's Core 6 Framework Case studies | ott streaming | Roku Smartwool Launches a TV Streaming Ad Campaign to Reach New Customers Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.