Roku Advertising — learn / insights

Reach 100M+ Streaming Households Roku is where TV happens. We offer authenticated reach, massive scale, and deep engagement to deliver results that matter. Reach your audience today How it works Stand out on TV with our powerful platform Roku makes every part of the TV experience better, including your ads. Whether you are a large brand looking for new ways to TV, or a growth marketer wanting to harness all that TV has to offer. The entry point We are the constant companion to TV lovers, guiding viewers to their next favorite watch right from our Home Screen. With Roku, you connect with streamers early in their journey and stay with them across the apps and channels they love. The entertainment We bring the content viewers know and love to one place. From the biggest hits and comfort classics to our very own Roku Originals, you find the entertainment streamers crave. It’s all here, spanning the apps they know and our own streaming service, the Roku Channel. The ecosystem Roku has a curated ecosystem that makes it easier to work with the partners that matter most to you. Power your campaigns with the audiences, insights, and tools to make TV a true performance channel. Learn More The CTV Power Couple report See what happens when home screen and video ads run together. Get the full report now. Email * Market UTM Term UTM Source UTM Medium UTM Campaign UTM Content Built for results Roku offers advertisers more than they can get through streaming services alone. Our native and interactive formats drive real engagement , extending the reach and impact of CTV campaigns. Customer success stories Reach your audience Brands of all sizes see success with Roku Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings. — Steve Hartmann , Head of Integrated Marketing Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+. — Domenic DiMeglio , EVP and CMO Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results. — Preston Larson , Chief Planning Officer Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings. — Steve Hartmann , Head of Integrated Marketing Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+. — Domenic DiMeglio , EVP and CMO Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results. — Preston Larson , Chief Planning Officer Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings. — Steve Hartmann , Head of Integrated Marketing 1 2 3 You shouldn’t have to guess if your ads are performing Roku has partnerships with dozens of leading marketing and advertising platforms. From top-of-funnel performance through lower-funnel sales tracking, our ecosystem enables unrivaled insights from the tools you already use. Learn about measurement Streaming habits advertisers can't ignore Discover what Roku viewers are watching across sports, entertainment and more. Streaming 101 | Blog | Guides & Reports New to streaming and CTV? Read our quick overview for advertisers Streaming 101 | Blog | Guides & Reports Where does CTV fit in the modern media mix? Here’s what agency leaders have to say Insights | Insights & Analysis | Guides & Reports FAST TV Statistics: Roku and Horizon study the rise of free, ad-supported TV Discover more insights Streaming TV ads made easy Explore content designed to help you become an expert on streaming advertising quickly. Streaming strategies New to streaming? Read our quick overview for advertisers advertising A tapestry of creative formats Streaming strategies Mastering CTV advertising: A marketer’s guide to Roku Ads Manager More resources Ready to get started? Let’s chat I'm a... Agency Brand Media Company Partner Press/Media Other First Name * Last Name * Work Email * Company Name * Comments Subscribe to The Stream , our monthly newsletter for exclusive streaming insights delivered to your inbox By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Submit