Reach 100M+ Streaming Households
Roku is where TV happens. We offer authenticated reach, massive scale, and deep engagement to deliver results that matter.
Reach your audience today
How it works
Stand out on TV with our powerful platform
Roku makes every part of the TV experience better, including your ads. Whether you are a large brand looking for new ways to TV, or a growth marketer wanting to harness all that TV has to offer.
The entry point
We are the constant companion to TV lovers, guiding viewers to their next favorite watch right from our Home Screen. With Roku, you connect with streamers early in their journey and stay with them across the apps and channels they love.
The entertainment
We bring the content viewers know and love to one place. From the biggest hits and comfort classics to our very own Roku Originals, you find the entertainment streamers crave. It’s all here, spanning the apps they know and our own streaming service, the
Roku Channel.
The ecosystem
Roku has a curated ecosystem that makes it easier to work with the partners that matter most to you. Power your campaigns with the audiences, insights, and tools to make TV a true performance channel.
Learn More
The CTV Power Couple report
See what happens when home screen and video ads run together. Get the full report now.
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Market
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Built for results
Roku offers
advertisers more than they can get through streaming services alone.
Our native and interactive formats
drive
real engagement
, extending
the
reach and impact
of CTV
campaigns.
Customer success stories
Reach your audience
Brands of all sizes see success with Roku
Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.
— Steve Hartmann
,
Head of Integrated Marketing
Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
— Domenic DiMeglio
,
EVP and CMO
Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.
— Preston Larson
,
Chief Planning Officer
Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.
— Steve Hartmann
,
Head of Integrated Marketing
Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
— Domenic DiMeglio
,
EVP and CMO
Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.
— Preston Larson
,
Chief Planning Officer
Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.
— Steve Hartmann
,
Head of Integrated Marketing
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You shouldn’t have to guess if your ads are performing
Roku has partnerships with dozens of leading marketing and advertising platforms. From top-of-funnel performance through lower-funnel sales tracking, our ecosystem enables unrivaled insights from the tools you already use.
Learn about measurement
Streaming habits advertisers can't ignore
Discover what Roku viewers are watching across sports, entertainment and more.
Streaming 101
|
Blog
|
Guides & Reports
New to streaming and CTV? Read our quick overview for advertisers
Streaming 101
|
Blog
|
Guides & Reports
Where does CTV fit in the modern media mix? Here’s what agency leaders have to say
Insights
|
Insights & Analysis
|
Guides & Reports
FAST TV Statistics: Roku and Horizon study the rise of free, ad-supported TV
Discover more insights
Streaming TV ads made easy
Explore content designed to help you become an expert on streaming advertising quickly.
Streaming strategies
New to streaming? Read our quick overview for advertisers
advertising
A tapestry of creative formats
Streaming strategies
Mastering CTV advertising: A marketer’s guide to Roku Ads Manager
More resources
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