VIZIO is pushing for household-targeted ads on smart TVs (2019)

VIZIO is Pushing for Household Targeted Ads on Smart TVs No Results Found. loop focus Skip to main content TVs Soundbars Accessories Streaming About Support Sign In / Sign Up TVs With endless entertainment built into every VIZIO TV, simply pick the right one for your lifestyle. Explore Smart TVs Mini LED Quantum 4K So real, you’ll think you’re there. 43″ – 85″ From $139 Mini LED Quantum 4K So real, you’ll think you’re there Quantum 4K Where colors come alive. 55” - 75” From $139 Quantum 4K Where colors come alive. Quantum Full HD The compact powerhouse. 32″ – 43″ From $399 Quantum Full HD The compact powerhouse. Quantum HD Entertainment starts here. Quantum HD Entertainment starts here. 24″ – 32″ From $399 The ultimate stream machines. Soundbars Perfect sound comes in different setups. Discover what powers our Soundbars. Explore Soundbars New Soundbar Collection Immersive audio without limits. Immersive audio without limits. 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Home Screen Access 300+ apps with smart discovery and recommendations Home Screen Your gateway to entertainment. Sports Zone Catch the action with team pages, schedules, and where to watch Sports Zone The game is here. My Hub Everything you love, all in one place. My Hub Everything you love, all in one place. Mobile App Control your TV and Soundbar, and stream WatchFree+ on the go Mobile App Your ultimate entertainment companion. Account Save with exclusive offers, get priority support, and more Account Smart streaming starts here. VIZIOgram Share your favorite memories with your friends and family VIZIOgram Share life’s moments on the big screen. Entertainment made easy. 2019 mar vizio-is-pushing-for-household-targeted-ads-on-smart-tvs March 12, 2019 VIZIO is Pushing for Household Targeted Ads on Smart TVs PC Mag By Matthew Humphries March 12, 2019 Tracking people on the internet is easy using cookies, but on televisions there's no such equivalent. However, TV manufacturer Vizio is aiming to change that by introducing a new standard that allows for targeted advertising per household. As Reuters reports , Vizio wants to offer per-household targeted advertising through its Smart TVs. In order to do that it is partnering with nine companies from both the media and advertising sectors. Those companies include Comcast's NBCUniversal, CBS Corp, and AT&T's Xandr, and the new consortium they have formed is called Project OAR (Open Addressable Ready). To read this entire article, please click here . Stay updated on the latest from VIZIO. 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