Samsung Ads — resources

Resources | Samsung Ads Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us Contact Us Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us > Resources Resources Get inspired with our curated collection of resources tailored to help you plan smarter and optimize your advertising strategy. Get inspired with our curated collection of resources tailored to help you plan smarter and optimize your advertising strategy. SUCCESS STORY Playtika unlocks scalable performance growth on CTV with Samsung Ads Beyond search and social, how CTV became a powerful lower-funnel growth engine for mobile gaming. DOWNLOAD > WHITE PAPER FAST Forward: The Now and Next of Streaming TV Explore the trends, audience insights, and advertising opportunities making free ad-supported streaming TV a major force in the future of ad streaming. DOWNLOAD > WHITE PAPER Make the home screen your home turf: A full-funnel sports advertising playbook Dominate sports CTV: Engage fans, optimize budgets, target with precision, drive ROI and win year-round with actionable strategies. OWN THE SEASON > SUCCESS STORY How Crumbl cookies turned CTV into a customer machine The campaign that proved streaming isn’t just for awareness – it’s for a performance channel. DOWNLOAD > SUCCESS STORY Driving awareness for the Paramount+ app rebrand Paramount Global utilized Samsung’s device footprint and the Samsung DSP to attract new users to the newly rebranded Paramount+ app. DOWNLOAD > SUCCESS STORY Driving success for Mercedes’ new EV launch Generating awareness, reaching unique audiences and measuring web attribution for the launch of a new electric vehicle. DOWNLOAD > SUCCESS STORY Helping a leading pharma partner pivot to CTV Samsung Ads helps Cancer Treatment Centers of America (CTCA) successfully pivot to Connected TV during COVID. DOWNLOAD > VIDEO Ad experiences Learn more about our enhanced ad experiences designed to drive even more consumer discovery and engagement for your brand. WATCH NOW > SUCCESS STORY Increasing foot traffic for Jersey Mike’s Boosting foot traffic for a leading QSR brand. DOWNLOAD > SUCCESS STORY Driving incremental reach for a leading CPG A popular CPG brand turned to Samsung to solve for incrementality to linear against their target in-market customer of diaper purchasers. DOWNLOAD > SUCCESS STORY Increasing live sports tune-in for a top streamer A leading app partner leveraged Samsung proprietary ACR data to target key audience segments, leading to a higher share of voice and increased lift rate for app opens. DOWNLOAD > SUCCESS STORY Raising brand awareness for Marriott Bonvoy Increasing brand awareness and driving video views for Marriott’s “Travel by Design” branded content series. DOWNLOAD > TREND REPORT Spotlight on churn In this insights report, we share actionable insights for streaming apps to proactively mitigate churn and engage their key audience. DOWNLOAD > ARTICLE & NEWS Playing is believing: Celebrating one year of Gaming Hub One year after its launch, Samsung Gaming Hub continues to wow gamers and expand access worldwide. LEARN MORE > WHITE PAPER Gamers in the age of streaming This insightful white paper examines the opportunities surrounding gamers’ rapid shift to streaming. READ MORE > Home Solutions Knowledge Hub Partners Life at Samsung Ads Contact Us Work with us. Explore Careers at Samsung Ads. Stay in Touch Subscribe I would like to be notified by email of future case studies, white papers, webinars and other educational content. I have read and agree to the Privacy Policy* Thank you for signing up. © 2026 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. All products, logos and brand names are trademarks or registered trademarks of their respective companies. Screen images simulated.