Terms Accepted

Samsung · captured 2026-09-06T20:26:36Z samsung·PIT·9cf2a6 CAP-03577

Samsung Ads Mercedes Case Study 25 [PDF]

The text as it stood on 2026-09-06. This document was captured 6 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/samsung-ads-mercedes-case-study-25-pdf/v/cap-03577, which will always mean this one and nothing else.

Captured
2026-09-06
Words
186
HTTP
200
Size
545.4 KB
State
First capture

PDF (published) Extracted text

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Samsung, “Samsung Ads Mercedes Case Study 25 [PDF]”.
Captured 2026-09-06T20:26:36Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-mercedes-case-study-25-pdf/v/cap-03577
Original:  https://go.samsungads.com/l/880362/2026-03-26/81trg/880362/1774536597aQEtVeTp/Samsung_Ads_Mercedes_Case_Study_25.pdf
SHA-256:   2c385ee81fe49f490405a6935b933a48b4a18eaa1bc0dc1749d625d2a184cc58
Provenance: captured directly from the publisher.
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2c385ee81fe49f490405a6935b933a48b4a18eaa1bc0dc1749d625d2a184cc58

Also captured that day

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Every reading of this document on 2026-09-06. They may be identical; where they are not, the difference is a change the publisher made within a single day.

CapturedPermalinkWordsState
2026-09-06T06:23:40Z cap-02284 0 First capture
2026-09-06T15:07:41Z cap-02628 0 First capture
2026-09-06T17:19:46Z cap-02954 0 First capture
2026-09-06T18:47:02Z cap-03278 0 First capture
2026-09-06T20:10:34Z cap-03544 0 First capture

The document

samsungads.comGet in touch at adsales@samsung.com Objective Drive incremental reach, measure web attribution and raise awareness with an upscale target audience surrounding the launch of the 2021 Mercedes EQS electric vehicle Solution Samsung Ads utilized the full breadth of our advertising experiences, deterministic audience data and measurement tools to effectively drive results for Mercedes. Tactics included: •A high-impact campaign combined CTV inventory with sponsorship of two of our most unique, high-SOV ad experiences, Native 1st Screen and App Store Masthead •Targeted upscale ($250K+) audiences in market or currently owners of a luxury EV •Measured web attribution and provided frequency insights across linear and OTT A strategic, data-driven approach Drives outcomes for the Mercedes EQS launch 4xConversion rate of Samsung-only media compared to linear-only •Higher conversion: By leveraging Samsung’s invaluable frequency data, the conversion rate of Samsung only media was 4x higher than Mercedes’ linear-only media •Incremental reach: Samsung Ads delivered +25% incremental reach among exposed audience •Increased website visits: People who were exposed to Samsung Ads’ campaign showed more interest in visiting the website & were more likely to return multiple times +25%Incremental reach among exposed audience