samsungads.comGet in touch at adsales@samsung.com
Objective
Drive incremental reach, measure web
attribution and raise awareness with an upscale
target audience surrounding the launch of the
2021 Mercedes EQS electric vehicle
Solution
Samsung Ads utilized the full breadth of our
advertising experiences, deterministic audience
data and measurement tools to effectively drive
results for Mercedes.
Tactics included:
•A high-impact campaign combined CTV
inventory with sponsorship of two of our
most unique, high-SOV ad experiences,
Native 1st Screen and App Store Masthead
•Targeted upscale ($250K+) audiences in
market or currently owners of a luxury EV
•Measured web attribution and provided
frequency insights across linear and OTT
A strategic,
data-driven
approach
Drives outcomes for the
Mercedes EQS launch
4xConversion rate of
Samsung-only media
compared to linear-only
•Higher conversion: By
leveraging Samsung’s
invaluable frequency data, the
conversion rate of Samsung
only media was 4x higher than
Mercedes’ linear-only media
•Incremental reach: Samsung
Ads delivered +25% incremental
reach among exposed
audience
•Increased website visits:
People who were exposed
to Samsung Ads’ campaign
showed more interest in visiting
the website & were more likely
to return multiple times
+25%Incremental
reach among
exposed audience