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Samsung · captured 2026-09-06T20:26:47Z samsung·PIT·4440f8 CAP-03595

Samsung Ads Marriott Travel Case Study 25 [PDF]

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2026-09-06
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249
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200
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524.6 KB
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Samsung, “Samsung Ads Marriott Travel Case Study 25 [PDF]”.
Captured 2026-09-06T20:26:47Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-marriott-travel-case-study-25-pdf/v/cap-03595
Original:  https://go.samsungads.com/l/880362/2026-03-26/81v1n/880362/1774539939Ooh3psPB/Samsung_Ads_Marriott_Travel_Case_Study_25.pdf
SHA-256:   0e0a14e1b35e82c8f29cc30a86e2c905b008a627a94dd7bdc633b0c0a775a2bf
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2026-09-06T06:23:52Z cap-02289 0 First capture
2026-09-06T15:07:53Z cap-02635 0 First capture
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2026-09-06T18:47:15Z cap-03286 0 First capture
2026-09-06T20:10:45Z cap-03551 0 First capture

The document

443hours spent viewing episodes *Source: Kantar CTV Advertising Research Brand Lift Insights Report. to streaming audiences at scale 12%of viewers watched “Travel By Design” videos more than once The power of Samsung’s data helps Marriott Bonvoy reach qualified streamers to drive video views Objective Drive viewership of Marriott Content Studio's "Travel by Design" short film series by bringing travelers an immersive at-home viewing experience in a streaming environment Solution Samsung Ads tapped into its massive Smart TV scale and impactful ad solutions to bring relevant audiences to an exclusive branded destination within Samsung TV Plus Get in touch at adsales@samsung.com Bringing untold travel stories Samsung was the perfect partner to launch our Travel by Design video series, creating an innovative, first of its kind solution to put our content in front of Marriott Bonvoy members and travel lovers everywhere." Results & tactics Samsung's campaign drove lifts in awareness, brand favorability and consideration intent for viewers 18-44, outperforming hotel category benchmarks* Tactics Creation of the first-ever custom-branded destination within Samsung TV Plus to house Marriott Content Studio's curated short film series for four weeks in Q4’22. Campaign drove qualified viewers to watch the short film series through: • High impact ad experiences including First Screen to capture viewer’s attention and encourage exploration of the on-demand video library • Samsung’s proprietary ACR technology used to retarget high income viewers interested in art, culture, design and architecture • Third party data to reach luxury travelers Annie Granatstein VP, Content Marketing, Marriott International