443hours spent viewing episodes
*Source: Kantar CTV Advertising Research Brand Lift Insights Report.
to streaming audiences
at scale
12%of viewers watched “Travel By
Design” videos more than once
The power of Samsung’s data helps Marriott Bonvoy
reach qualified streamers to drive video views
Objective
Drive viewership of Marriott Content Studio's "Travel by Design" short
film series by bringing travelers an immersive at-home viewing
experience in a streaming environment
Solution
Samsung Ads tapped into its massive Smart TV scale and impactful ad
solutions to bring relevant audiences to an exclusive branded
destination within Samsung TV Plus
Get in touch at adsales@samsung.com
Bringing untold
travel stories
Samsung was the perfect partner to
launch our Travel by Design video
series, creating an innovative, first of
its kind solution to put our content in
front of Marriott Bonvoy members
and travel lovers everywhere."
Results & tactics
Samsung's campaign drove lifts in awareness, brand
favorability and consideration intent for viewers 18-44,
outperforming hotel category benchmarks*
Tactics
Creation of the first-ever custom-branded destination within Samsung
TV Plus to house Marriott Content Studio's curated short film series for
four weeks in Q4’22.
Campaign drove qualified viewers to watch the short film
series through:
• High impact ad experiences including First Screen to capture viewer’s
attention and encourage exploration of the on-demand video library
• Samsung’s proprietary ACR technology used to retarget high income
viewers interested in art, culture, design and architecture
• Third party data to reach luxury travelers
Annie Granatstein
VP, Content Marketing, Marriott International