Samsung Ads — insights

Insights | Samsung Ads Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us Contact Us Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us > Insights Unlock actionable insights and stay ahead with trend reports powered by the industry’s #1 TV viewing dataset—tailored to meet your needs and drive meaningful results. Insights Unlock actionable insights and stay ahead with trend reports powered by the industry’s #1 TV viewing dataset—tailored to meet your needs and drive meaningful results. Elevate your strategy with unmatched viewership insights Elevate your strategy with unmatched viewership insights Navigate the dynamic streaming landscape with confidence using our marketplace trend reports and in-depth viewership insights. Leveraging data from over 250 million Smart TVs worldwide, Samsung Ads delivers unparalleled consumer insights to elevate your media strategy. Optimize your reach, maximize efficiency, and minimize wasted spend—empowering you to achieve smarter, more impactful results. Navigate the dynamic streaming landscape with confidence using our marketplace trend reports and in-depth viewership insights. Leveraging data from over 250 million Smart TVs worldwide, Samsung Ads delivers unparalleled consumer insights to elevate your media strategy. Optimize your reach, maximize efficiency, and minimize wasted spend—empowering you to achieve smarter, more impactful results. State of CTV Drawn from first-party data of more than 80 million active smart TVs in the United States, this wide-ranging survey offers a deep, up-to-date look into how audiences are consuming television today. Get actionable insights on how viewer behavior is changing, streaming churn rates, new performance capabilities of CTV, and more. State of CTV Drawn from first-party data of more than 80 million active smart TVs in the United States, this wide-ranging survey offers a deep, up-to-date look into how audiences are consuming television today. Get actionable insights on how viewer behavior is changing, streaming churn rates, new performance capabilities of CTV, and more. GET THE RESEARCH Viewing starts with streaming Viewing behaviors are shifting. In fact, research shows that streaming is now the first choice for most Americans when they turn on the TV. In this report, find out why it’s time to rethink your media strategy toward a streaming-centric audience to achieve significant scale. Viewing starts with streaming Viewing behaviors are shifting. In fact, research shows that streaming is now the first choice for most Americans when they turn on the TV. In this report, find out why it’s time to rethink your media strategy toward a streaming-centric audience to achieve significant scale. READ THE REPORT Streaming’s loyalty crisis Consumers today have more than 2,000 streaming services to choose from, which has led to more subscriber churn. This report looks at consumer churn and loyalty, drawing on insights from streaming app usage across more than 74 Million US Samsung TVs. Streaming’s loyalty crisis Consumers today have more than 2,000 streaming services to choose from, which has led to more subscriber churn. This report looks at consumer churn and loyalty, drawing on insights from streaming app usage across more than 74 Million US Samsung TVs. CURIOUS ABOUT CHURN? From Connected TV to Conversion TV From Connected TV to Conversion TV Traditionally known as a brand awareness powerhouse, CTV has now also become a significant performance medium for advertisers. Find out how the profound shifts in consumer behaviors, new technologies, and the decline in search and social effectiveness has made CTV a vital new performance channel in this series of three incisive, research-backed articles. Traditionally known as a brand awareness powerhouse, CTV has now also become a significant performance medium for advertisers. Find out how the profound shifts in consumer behaviors, new technologies, and the decline in search and social effectiveness has made CTV a vital new performance channel in this series of three incisive, research-backed articles. Thought Leadership TV’s Future is Lower Funnel READ MORE Thought Leadership From Broadcast to Buy Now READ MORE Thought Leadership The Performance Revolution will be Televised READ MORE Thought Leadership TV’s Future is Lower Funnel READ MORE Thought Leadership From Broadcast to Buy Now READ MORE Thought Leadership The Performance Revolution will be Televised READ MORE Decoding FAST As one of the fastest growing viewing options, FAST (free ad-supported streaming TV) is attracting new talent, content, and distributors, but there are still as many questions as there are answers. In this insights report, unpack everything you need to know about FAST. Decoding FAST As one of the fastest growing viewing options, FAST (free ad-supported streaming TV) is attracting new talent, content, and distributors, but there are still as many questions as there are answers. In this insights report, unpack everything you need to know about FAST. Discover FAST Gamers in the age of streaming As the overall TV landscape continues to move to a streaming environment, gamers are leading the charge – and not looking back. Gamers in the age of streaming leverages Samsung’s ACR viewership data, the largest single source of data in the industry, to examine gamer behaviors, trends, and motivations during this new era of streaming. Gamers in the age of streaming As the overall TV landscape continues to move to a streaming environment, gamers are leading the charge – and not looking back. Gamers in the age of streaming leverages Samsung’s ACR viewership data, the largest single source of data in the industry, to examine gamer behaviors, trends, and motivations during this new era of streaming. GET THE REPORT Unlock measurable performance Unlock measurable performance Home Solutions Knowledge Hub Partners Life at Samsung Ads Contact Us Work with us. Explore Careers at Samsung Ads. Stay in Touch Subscribe I would like to be notified by email of future case studies, white papers, webinars and other educational content. I have read and agree to the Privacy Policy* Thank you for signing up. © 2026 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. All products, logos and brand names are trademarks or registered trademarks of their respective companies. Screen images simulated.