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Samsung Ads Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us Contact Us Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us > CTV that proves its own ROI Performance TV connects every impression to a measurable outcome — from the moment someone sees your ad to the moment they act on it. Let’s connect CTV that proves its own ROI Performance TV connects every impression to a measurable outcome — from the moment someone sees your ad to the moment they act on it. Let’s connect Where proof meets performance Where proof meets performance Samsung Ads reaches 3 in 4 U.S. TV households and pairs deterministic data with full-funnel measurement—so you can understand your audience, activate with precision, and prove every impression. Samsung Ads pairs deterministic data with full funnel measurement, so every impression is understood, not assumed. With Samsung TV Plus at the center, you connect with streaming-first audiences in premium, ad-supported moments that drive real outcomes. Reach more of who matters. Extend beyond duplicated impressions to incremental, high-value audiences. From the biggest screen to conversion, reach is built to drive real business outcomes. Data you can stand behind. Samsung’s first-party data delivers a clear view of reach—enhanced by your data and trusted partners to reduce duplication and support confident decisions. Performance that holds up. Tie exposure to outcomes with measurement built for accountability—so teams can validate impact and optimize with confidence. Our solutions: Built to perform Our solutions: built to perform Our portfolio of advertising solutions converts Samsung consumers into your customers, delivering full-funnel performance with measurable impact. Unlock the full power of Samsung’s device ecosystem by combining solutions across creative, context, to drive more consumer action, maximize engagement and deliver performance. Convert Samsung consumers into your loyal customers and drive measurable impact with our suite of end-to-end solutions. Unlock the full potential of Samsung’s device ecosystem by combining our solutions to inspire action, maximize engagement, and drive next-level performance. Consumer reach Unrivaled scale Drive awareness and engage your audience with the world’s #1 TV brand and viewership data set. Find your customers Creative Engaging ad experiences Foster a deep connection with your audience to inspire action across the funnel. Increase impact Context Content-based ad solutions Be seen where it matters most to engage the right audiences on Samsung TV Plus and beyond. Maximize engagement Conversion Performance solutions Achieve your goals – from awareness to consideration to conversion – with performance solutions that boost ROAS. Drive action Hit your goals Samsung TV Plus: Where your customers are watching TV Samsung’s free, ad-supported streaming service is consumers’ go-to source for premium entertainment, accessible with the touch of a button on Samsung Smart TVs and Galaxy devices. As the #1 FAST service on Samsung TVs, Samsung TV Plus enables you to engage customers at scale to drive full-funnel performance within high-quality, brand-safe programming. With exclusive content like Conan O’Brien TV and Letterman TV, Samsung TV Plus offers hundreds of premium channels and thousands of movies and shows on-demand. Find your customers Samsung TV Plus: Where your customers are watching TV Samsung’s free, ad-supported streaming service is consumers’ go-to source for premium entertainment, accessible with the touch of a button on Samsung Smart TVs and Galaxy devices. As the #1 FAST service on Samsung TVs, Samsung TV Plus enables you to engage customers at scale to drive full-funnel performance within high-quality, brand-safe programming. With exclusive content like Conan O’Brien TV and Letterman TV, Samsung TV Plus offers hundreds of premium channels and thousands of movies and shows on-demand. Find your customers Customer stories Customer stories How Crumbl reached a hungry audience at scale Samsung Ads helped Crumbl connect with high-intent viewers at the moment that mattered most. READ THE STORY Jersey Mike’s drives in-store visits through connected TV By reaching unduplicated audiences on Samsung TV Plus, Jersey Mike’s turned streaming exposure into real-world results. READ THE STORY Mercedes-Benz reaches high-income households where it counts Samsung Ads helped Mercedes-Benz EQS find the premium audiences linear TV couldn’t reach — and prove the impact. READ THE STORY Paramount+ drives tune-in with Samsung’s streaming audience Samsung Ads helped Paramount+ reach cord-cutters and streaming-first viewers already primed for premium content. READ THE STORY Marriott Bonvoy reaches luxury travelers at home Samsung Ads connected Marriott with high-income, travel-intent households on the screen they trust most. READ THE STORY Resources for better reach Resources for better reach Is your CTV media plan actually working? Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table. GET THE CHECKLIST Your biggest performance problem is the audience you’re not reaching See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it. VIEW THE INFOGRAPHIC Stop letting duplication drain your CTV budget The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works. DOWNLOAD THE PLAYBOOK Is your CTV media plan actually working? Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table. GET THE CHECKLIST Your biggest performance problem is the audience you’re not reaching See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it. VIEW THE INFOGRAPHIC Stop letting duplication drain your CTV budget The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works. SEE IT IN ACTION Our blog: Your one-stop shop Our blog: Your one-stop shop Discover actionable insights, the latest industry news, and proven best practices for CTV advertising—all in one place. Get everything you need to know to level up your advertising strategy in today’s streaming-first TV era. Discover actionable insights, the latest industry news, and proven best practices for CTV advertising—all in one place. Get everything you need to know to level up your advertising strategy in today’s streaming-first TV era. Get inspired The $141 billion wake-up call: Why ad duplication isn’t inevitable Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet. The $141 billion wake-up call: Why ad duplication isn’t inevitable Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet. Read more TV’s Future Is Lower Funnel CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan. TV’s Future Is Lower Funnel CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan. Read more Let's get started Let's get started Help us match you to the right Samsung Ads expert Help us match you to the right Samsung Ads expert Home Solutions Knowledge Hub Partners Life at Samsung Ads Contact Us Work with us. Explore Careers at Samsung Ads. 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