Terms Accepted

Samsung · captured 2026-09-06T20:26:43Z samsung·PIT·6860f4 CAP-03592

Samsung Ads CPG Diaper Case Study 25 [PDF]

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Captured
2026-09-06
Words
199
HTTP
200
Size
383.7 KB
State
First capture

PDF (published) Extracted text

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Samsung, “Samsung Ads CPG Diaper Case Study 25 [PDF]”.
Captured 2026-09-06T20:26:43Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-cpg-diaper-case-study-25-pdf/v/cap-03592
Original:  https://go.samsungads.com/l/880362/2026-03-26/81tvy/880362/1774537826Nl0Uz19Z/Samsung_Ads_CPG_Diaper_Case_Study_25.pdf
SHA-256:   ebccbc458fb65c4f49a82b0b7294ea68f831d5b457498170db50d2ce5668f078
Provenance: captured directly from the publisher.
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ebccbc458fb65c4f49a82b0b7294ea68f831d5b457498170db50d2ce5668f078

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CapturedPermalinkWordsState
2026-09-06T06:23:47Z cap-02287 0 First capture
2026-09-06T15:07:48Z cap-02633 0 First capture
2026-09-06T17:19:55Z cap-02957 0 First capture
2026-09-06T18:47:08Z cap-03284 0 First capture
2026-09-06T20:10:41Z cap-03547 0 First capture

The document

Driving incremental reach for a leading CPG Advertiser Get in touch at adsales@samsung.comsamsungads.com Objective A popular CPG brand turned to Samsung to solve for incrementality to linear against their target in-market customer of diaper purchasers Challenge Macro shifts in linear viewing behaviors make it increasingly difficult for brands to efficiently deliver their messaging to desired audiences. Linear ads alone reach just 19% of Samsung’s diaper purchaser segment, meaning this brand’s ads were missed by 81% of their target audience Solution Samsung Ads leveraged its massive scale and proprietary audience data to unlock new audiences for the client, delivering unique reach against the brand’s target audience at optimal frequency levels 53%Incremental reach against “Diaper Purchasers” universe Source: Samsung Ads proprietary ACR data, Jan-Feb 2023. +2MIncremental viewers in “Diaper Purchaser” universe Value and impact Reach Via O&O and PMP channels, Samsung reached mostly (90%) non-linear and light linear viewers, unreachable by linear Efficiency The campaign achieved far less waste and frequency than the client’s linear campaign alone: Samsung's reach against the in-market audience out-delivered the linear campaign, despite linear having 10x the amount of impressions in-market Insights Samsung’s 1P incremental reach analysis offered industry-leading TV viewership data to the CPG brand