Samba — about

Samba Solutions Insights About I own a Samba TV Contact Us about samba The World's Leading Media Intelligence Company We built the data. Then we built on it. Samba started in 2008 with software for smart TVs. Nearly two decades later, we own first-party TV and web data for 1.5 billion people and power measurement and targeting for the world’s largest advertisers, publishers, and platforms. Streaming Shows 100 k+ 0 k+ linear TV Networks 1.0 k+ 0.0 k+ TV Ad Creatives 1.0 m 0.0 m Contextualized Web Pages 2.5 b 0.0 b S a m b a g i v e s m a r k e t e r s a u n i f i e d , v e r i f i e d v i e w o f a u d i e n c e s a c r o s s e v e r y s c r e e n . S a m b a A I c o n t e x t u a l l y a n a l y z e s a n d i n d e x e s a l l m e d i a c o n t e n t , w h i l e S a m b a I D l i n k s t h a t c o n t e n t t o 1 . 5 b i l l i o n r e a l p e o p l e , d e v i c e s , a n d h o u s e h o l d s . T h e y b o t h p o w e r t h e S a m b a K n o w l e d g e G r a p h w h i c h m a p s i n t e r e s t s , b e h a v i o r s , a n d p u r c h a s e i n t e n t . N o g u e s s e s , i t i s b u i l t o n o u r f i r s t p a r t y d e t e r m i n i s t i c d a t a . N o w a l l e d g a r d e n b l a c k b o x e s . S a m b a p r o v i d e s a c c u r a t e m e d i a i n t e l l i g e n c e f o r p l a n n i n g , m e a s u r e m e n t , a n d a c t i v a t i o n a c r o s s t h e e n t i r e m a r k e t i n g f u n n e l . Our story Built from the ground up since 2008. Explore how Samba grew from a bold idea into the global leader in AI-driven media intelligence. Samba TV becomes Samba. Media intelligence, powered by the Knowledge Graph. 2026 Acquires Semasio. Now the only provider owning both TV and web first-party data. 2024 AI technology launched for brand logo detection on TV. 2023 Brands that trust Samba. Customers including the vast majority of top global brands, as well as every platform and publisher you need Partners News Center Latest announcements, press releases, and media coverage. explore Careers Join our team and help shape the future of media intelligence. explore Founder-Led. Future-Focused. Meet the experienced leaders guiding Samba's vision and strategy. Ashwin Navin Co-founder and Chief Executive Officer show bio Alvir Navin Co-founder and Chief Operating Officer show bio Jaya Aswani Chief Technology Officer show bio Aden Zaman Chief Commercial Officer show bio Kelly Barrett Senior Vice President, Product Management show bio Board of Directors The strategic advisors shaping Samba's future. explore Investors The partners fuelling Samba's growth and innovation. explore Customers Advertisers Publishers Platforms Technology Samba Tech Platform Products Analytics Audiences Insights All Insights Report Blog Video About Company News Center Careers I own a Samba TV Contact Us Privacy Center Your Privacy Choices CCPA Opt-out Tool Privacy Policy Samba Terms of Service Cookie Policy LinkedIn Twitter Instagram Facebook Copyright © 2026 Samba. 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