Roku TV — consumer marketing

Roku TV Smart TVs made easy with America’s #1 TV streaming platform. Based on hours streamed (Hypothesis Group). A trademark of Ziff Davis, LLC. Used under license. Shop all TVs Made by Roku Roku built in Smart TVs made by Roku Powered by the delightfully simple Roku experience. Learn about Roku made TVs Shop Roku Pro Series Shop Roku Plus Series Shop Roku Select Series Explore Roku TV Ease of use Delightfully simple streaming Features Next-level, always up to date Picture quality Optimize what you're watching TV size Sizes for every room Frequently Asked Questions What’s the difference between a smart TV and a Roku TV? A Roku TV is a smart TV made easy with quick access to your favorite entertainment and none of the complexity. Built for streaming: Roku OS was designed from the ground up for streaming on the TV, so it's faster and simpler to navigate than most smart TV systems. One simple remote: No juggling remotes between your TV, streaming player, and audio device—one Roku remote controls it all. Always improving: Roku TVs receive free automatic software updates that add new features and channels over time, so your TV gets better the longer you own it. Customizable home screen: Put your favorite channels and inputs exactly where you want them for a personalized experience. Don't make it complicated. Roku TV is the smarter choice! Learn more about the differences between a smart TV and Roku TV on our blog . What channels can I watch on my Roku TV? America's #1 TV streaming platform lets you stream just about anything—free, live, and premium. Free entertainment: Watch hundreds of free live TV channels plus movies and shows on The Roku Channel, no subscription needed. Live TV guide: Browse 500+ free live TV streaming channels and antenna TV channels together in one convenient guide when you hook up an antenna . All your favorites: Access network channels like CBS, NBC, and ABC, plus paid platforms like Netflix, Disney+, and Hulu. All from a single home screen. Easy to find: Search across top streaming channels by title, actor, or genre using your voice or the on-screen keyboard. It's easy to browse and search channels on your Roku TV so you can quickly and easily find the entertainment you want . What are Roku-branded TVs? Roku-branded TVs are smart TVs made by Roku , designed to be simple to use so you can spend less time setting up and more time watching. Roku Select Series Great picture quality at an affordable price. Available in HD or 4K with HDR10+ color, QLED panels on larger models, and Dolby Audio technology. Roku Plus Series Premium picture and sound for movie lovers. Features 4K QLED screens with Mini-LED backlighting, Dolby Vision and Dolby Atmos technologies, and an enhanced Voice Remote. Roku Pro Series Our best TVs with theater-quality picture. Stunning 4K OLED, Dolby Vision technology, and 120Hz refresh rate. All Roku TVs include instant access to thousands of streaming channels and free live TV. Can I watch TV on my Roku TV without a cable subscription? Yes, and you don't have to sacrifice quality to cut the cord. The full Roku streaming platform is built right into your TV, so there's no extra equipment, no contracts, and no rental fees. What you'll get access to: 500+ free live streaming channels: Access hundreds of live TV channels covering news, sports, entertainment, and more. Over-the-air channels with an antenna: Connect an HDTV antenna and watch local network channels. Affordable streaming apps: Add your favorite streaming services, or Premium Subscriptions on The Roku Channel whenever you're ready, all from the same home screen. We also partner with your favorite TV brands to bring you a selection of sizes from 24" to 85" and picture quality from HD to 4K QLED, there's a Roku TV for every room and budget. Browse Roku TV models Does a Roku smart TV need Wi-Fi? Yes, to stream entertainment, your TV needs either an ethernet or Wi-Fi connection. Think of it like watching Netflix on your laptop—you need an internet connection to stream your favorite shows. The same is true of your Roku TVs. And connecting your TV to the internet is simple. We’ll walk you through every step with an easy-to-follow guided setup, right out of the box, so you can start streaming in no time. Products / Roku TV Terms & conditions *Roku is offering free USPS ground shipping on all Streaming Player, Smart Home, and Accessory products purchased on Roku.com, or a Roku device, in the United States, Puerto Rico, and U.S. Virgin Islands. Televisions purchased from the Roku.com website are subject to shipping and handling fees that will be disclosed prior to checkout, and ship only to physical addresses (no PO Boxes or APO/FPO addresses), within the 50 US States and Washington D.C. Void where prohibited. Roku may change or terminate this offer at any time without notice. Orders received by 12:00 PM ET Monday-Friday will be shipped same day. Orders received between 12:01 pm ET Friday through 12:00 pm ET Monday will be shipped Mondays. Allow 1-3 days for delivery after package is shipped. All dates are estimated and exclude federal holidays. For products purchased from the Roku.com website (www.roku.com), there is a 30-day money-back guarantee from the date your order ships and your payment method is charged. Purchasers are responsible for return shipping fees for products returned under Roku's 30-day money-back guarantee. Learn more about Roku's return policy. What you should know †Based on hours streamed—Hypothesis Group A paid subscription or other payments may be required to access some app content. Apps are subject to change and vary by country. 4K on Roku players requires a compatible 4K TV with HDMI HDCP 2.2 port, and High Speed HDMI Cable. 4K on Roku players and Roku TV requires 4K content. 4K content may be limited or unavailable and may require additional payment to access. Check with the 4K channel provider for specific bandwidth requirements to access its 4K content. HDR on Roku players requires a compatible HDR TV with HDMI HDCP 2.2 port, and High Speed HDMI Cable. HDR on Roku players and Roku TV requires HDR content. HDR content may be limited or unavailable and may require additional payment to access. Check with the HDR app provider for specific bandwidth requirements to access its HDR content. Dolby Vision picture quality requires compatible content and TV. Dolby Atmos requires compatible content and sound system. Dolby, Dolby Vision, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2022 Dolby Laboratories. All rights reserved. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The terms HDMI and HDMI High-Definition Multimedia Interface, and the HDMI Logo are trademarks or registered trademarks of HDMI Licensing Administrator, Inc. in the United States and other countries. Compatible with iOS® and Android™ devices. Limitations apply to the Roku mobile app for Windows devices. Please see support.roku.com for device compatibility information. Apple, AirPlay, HomeKit, and Siri are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To see a full list of compatible Roku devices, visit support.roku.com for more info. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Alexa enabled device is required to work with Alexa. Google and Google Home are trademarks of Google LLC. Google Assistant-enabled device required. Third party features and services may be subject to change or removal without notice. Remote app pre-set shortcut buttons may vary. Remote TV power and volume buttons work with most TVs. Reprinted with permission. © 2025 Ziff Davis, LLC. All Rights Reserved.