Terms Accepted

Roku · captured 2026-09-06T20:42:34Z roku·PIT·d43c71 CAP-03677

How a Financial Services Brand Finds Their Key Audiences Wit

The text as it stood on 2026-09-06. This document was captured 5 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/roku-how-a-financial-services-brand-finds-their-key-audiences-wit/v/cap-03677, which will always mean this one and nothing else.

Captured
2026-09-06
Words
418
HTTP
200
Size
147.5 KB
State
Unchanged

HTML (as served) Extracted text

Cite this capture

Everything a footnote needs, including the checksum, so a reader can confirm they are looking at the same bytes you did. Select and copy.

Roku, “How a Financial Services Brand Finds Their Key Audiences Wit”.
Captured 2026-09-06T20:42:34Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/roku-how-a-financial-services-brand-finds-their-key-audiences-wit/v/cap-03677
Original:  https://advertising.roku.com/learn/resources/how-a-financial-services-brand-finds-their-key-audiences-with-oneview
SHA-256:   2785dca05d8f0877e1f6d180c0dbed5c005feb31bdf25983e81338ba10fc1e22
Provenance: captured directly from the publisher.
Verify this file — SHA-256

The file below is stored under this checksum, so altering it would change its name. Download the copy above and run sha256sum on it: if the value differs from this one, you are not looking at what we captured.

2785dca05d8f0877e1f6d180c0dbed5c005feb31bdf25983e81338ba10fc1e22

Also captured that day

4

Every reading of this document on 2026-09-06. They may be identical; where they are not, the difference is a change the publisher made within a single day.

CapturedPermalinkWordsState
2026-09-06T06:28:42Z cap-02403 328 Unchanged
2026-09-06T15:14:48Z cap-02747 418 Captured a different way (not a content change)
2026-09-06T17:28:56Z cap-03073 418 Unchanged
2026-09-06T18:55:02Z cap-03400 418 Unchanged

The document

Case studies | Aug 15, 2022 A financial services brand finds their key audiences with OneView Written by: Roku Advertising Stay updated with Roku Advertising. Email * By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Subscribe A financial services firm that is one of the leading providers of private student loans wanted to increase signups from their key audience. That’s when they turned to OneView, our ad-buying platform built for TV streaming. The challenge The brand wanted to reach their key audience during the limited peak season when people sign-up for student loans. The approach The brand activated a cross-device campaign through Roku’s OneView, using channels like TV streaming and banner display. They used banner ads to re-engage people who’d previously seen their TV streaming ads. “As I talk to financial services marketers, they are struggling to prove the impact of TV streaming on lower funnel conversions. This campaign is a fantastic example of how finance brands are using OneView to drive action.” – Laura Bretz, Head of Financial Services Marketing, Roku The result The campaign was a resounding success. It achieved the goal of driving signups at a much lower cost and higher efficiency than anticipated. The program drove over 4,000 approved applications. Additionally, streamers exposed to both TV streaming and banner had a 50% more efficient CPA (cost per acquisition) than CTV alone, and the overall campaign CPA was 84.6% below the goal. Want to learn more about the power of streaming advertising? View more case studies here , and be sure to subscribe to our monthly newsletter. Related posts Case studies | TV streaming | OneView Elvie finds TV streaming advertising success with Roku Core 6 and OneView Case studies | Vertical insights Finishing Touch Flawless finds new customers with OneView by Roku Case studies | streaming | Vertical insights Finance brand boosts incremental reach with Roku Audiences Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help. I'm a... Agency Brand Media Company Partner Press/Media Other First Name * Last Name * Work Email * Company Name * Comments Subscribe to The Stream , our monthly newsletter for exclusive streaming insights delivered to your inbox By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Submit