Terms Accepted

Roku · captured 2026-09-06T17:30:56Z roku·PIT·af386f CAP-03101

Expands Measurement Partnership Program

The text as it stood on 2026-09-06. This document was captured 5 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/roku-expands-measurement-partnership-program/v/cap-03101, which will always mean this one and nothing else.

Captured
2026-09-06
Words
541
HTTP
200
Size
143.5 KB
State
Unchanged

HTML (as served) Extracted text

Cite this capture

Everything a footnote needs, including the checksum, so a reader can confirm they are looking at the same bytes you did. Select and copy. 

Roku, “Expands Measurement Partnership Program”.
Captured 2026-09-06T17:30:56Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/roku-expands-measurement-partnership-program/v/cap-03101
Original:  https://advertising.roku.com/learn/resources/roku-expands-measurement-partnership-program
SHA-256:   3cade23b54040182ac71ed7b6928b971e62c427e17ac05bb805e89f8eb755e9b
Provenance: captured directly from the publisher.
Verify this file — SHA-256

The file below is stored under this checksum, so altering it would change its name. Download the copy above and run sha256sum on it: if the value differs from this one, you are not looking at what we captured.

3cade23b54040182ac71ed7b6928b971e62c427e17ac05bb805e89f8eb755e9b

Also captured that day

4

Every reading of this document on 2026-09-06. They may be identical; where they are not, the difference is a change the publisher made within a single day.

CapturedPermalinkWordsState
2026-09-06T06:30:01Z cap-02432 451 Unchanged
2026-09-06T15:16:25Z cap-02777 541 Captured a different way (not a content change)
2026-09-06T18:56:37Z cap-03428 541 Unchanged
2026-09-06T20:44:07Z cap-03707 541 Unchanged

The document

News & Events | Apr 17, 2021 Roku Expands Measurement Partnership Program Written by: Roku Advertising Stay updated with Roku Advertising. Email * By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Subscribe Roku is pleased to announce an expansion of its Measurement Partner Program , which will help marketers reach, optimize, and measure TV streaming campaign effectiveness more precisely. The expansion will roll out just ahead of this year’s TV Upfronts and counts among its additional partners Adjust, Affinity Solutions, Branch, IRI, Kochava, and Veeva Crossix. This brings the overall offering to over 20 partners. Supporting Every Stage of the Funnel Across TV Streaming and Traditional TV Where traditional linear TV advertising historically focused on brand building and digital advertising historically competed for performance advertising budgets, TV streaming’s precision and measurability make it a true full-funnel platform for marketers. This expanded program enables marketers to measure impact across both TV streaming and traditional linear TV at every stage of the funnel, from brand awareness to business outcomes, including mobile app downloads, in store visits, and sales. The program will support marketers in retail, pharmaceutical, CPG, and auto, among other industry verticals. Many Roku Measurement Partner Program integrations are also available in OneView, the ad buying platform built for TV streaming, with more going live later this year. Brands are already seeing the program’s benefits. “Roku helps marketers track results across a variety of points during a campaign,” said Seth Goren, Group SVP, Media Strategy & Analytics at Discovery Inc. “Discovery, Inc. was part of the of Roku/Kochava beta program in which Discovery successfully tracked cross-platform ad effectiveness across eleven Discovery streaming services and found that their campaigns on the Roku platform drove positive results." “Our strategic alliance with Roku to strengthen mobile app measurement in TV streaming continues to help catapult the category forward,” said Charles Manning, Founder and CEO, Kochava. “The biggest screen in the home is no longer just for upper-funnel brand advertising,” said Gaurav Shirole, Director of Ad Measurement, Roku. “TV streaming brings better targeting, measurement, and viewing experiences to the TV screen. Roku is committed working across the industry to expand measurement for the entire marketing funnel.” Interested in learning how Roku’s Measurement Partner Program can grow your brand? Contact us to get started. Read more on Adweek . Related posts News & Events | Blog | Roku active accounts Roku Announces 50+ Million Active Accounts News & Events | Blog Roku at Cannes Lions 2023: Highlights and Unmissable Creativity for Advertisers News & Events | advertising brand studio | Roku Brand Studio Roku Announces Launch of Advertising Brand Studio Get in touch Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help. I'm a... Agency Brand Media Company Partner Press/Media Other First Name * Last Name * Work Email * Company Name * Comments Subscribe to The Stream , our monthly newsletter for exclusive streaming insights delivered to your inbox By submitting this form, you agree to receive marketing emails about our products and services. You can unsubscribe via a link in the email. Submit