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Thought Leadership in Connected TV Advertising | LG Ad Solutions
Insights Blog
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06/10/2026
Why Trust Is Built in the Viewing Experience
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12/18/2025
Adapting the Sports Advertising Playbook: Lessons from the 12-team 2024 College Football Playoffs
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11/26/2025
Tail Wags and CTV Ads: How CTV Advertisers Can Capture Animal Content Loving Households
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10/31/2025
Sweet vs. Scary: Uncovering Halloween CTV Trends
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08/13/2025
Americans and Fútbol: Understanding Preferences to Maximize Impact
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06/18/2025
Game Changer: Unlocking the Power of Women’s Sports Advertising in 2025
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05/29/2025
FAST Opportunities in Slow Economies: How Consumers Are Cutting Costs, Not Content
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05/01/2025
Game Show Goldmine: Winning big with Jeopardy! and Wheel of Fortune Audiences
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04/09/2025
Connecting with Franchise Fans: What We Can Learn from “The Last of Us”
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04/03/2025
Budget-Conscious Consumer Choices: How Economic Changes Are Reshaping Spending
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03/25/2025
AI in Advertising: What Do Consumers Really Think?
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03/12/2025
Pre-Bracket Buzz: How Advertisers Can Score Before March Madness
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03/03/2025
Not Just Sports: Understanding TV Genre Trends for Year-Round Engagement
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07/24/2024
Going for the Advertising Gold
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07/01/2024
Hot Dog-based Advertising Lessons
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06/12/2024
Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence
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05/16/2024
The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends
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05/08/2024
Adapting CTV to Day of Week Realities
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03/20/2024
Mastering the (March) Madness: Lessons for Advertisers
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01/26/2024
The Shoppable TV Report: 2024 and Beyond
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09/20/2023
Holiday Shopping Study 2023: Connected TV, Shopper Trends, & Intended Behaviors This Holiday Season
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08/18/2023
Seize the Screen: Advantages of Leveraging a Direct-To-Glass Strategy
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06/07/2023
From the Experts: Bridging the Gap between Asian American Consumers and Representation in Media
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05/30/2023
Power Gamers and The Tears of the Kingdom
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05/04/2023
May the 4th Be With You: Viewership Insights across the Prequel, Original, and Sequel Trilogies
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04/12/2023
From the Experts: Why Investing in Women Audiences is Good for Business
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03/07/2023
From the Experts: Cultivating Deeper Brand Relationships with Black Consumers for Mutual Success
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11/15/2022
From The Experts: Tap Into the Hispanic Audience Segment with These Three Strategies
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11/07/2022
Three Tips for Toy Brands Looking to Make an Impact Through CTV
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10/19/2022
From The Experts: Three Key Strategies for Engaging with Diverse Mom Audiences through Media
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10/04/2022
Upping The Ad Game — Interactive & Dynamic Ad Units
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10/01/2022
TV Trends — Ready Your Stance, Take Your Shot: Tennis & Golf
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09/15/2022
LG Smart TVs Get Global ACR Upgrade, Replacing Legacy Samba TV Technology
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08/31/2022
From The Experts: 3 Tips To Authentically Portray Diverse Audiences In Media & Entertainment
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08/26/2022
TV Trends — Hit a Home Run with MLB Audiences
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08/15/2022
TV Trends — Create A Slam Dunk Strategy To Reach NBA Audiences
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08/02/2022
FASTs Are The Next Big Thing For TV Viewers
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07/21/2022
TV Trends — First Down: Football
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Insights
07/18/2022
From The Experts: 3 Things to Remember While Building Relationships with LGBTQ+ TV Audiences
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07/12/2022
TV Trends — Efficiently Identifying and Reaching Sports Fans
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06/23/2022
Overcoming the Pitfalls of Walled Gardens in the CTV Industry
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Insights
06/15/2022
LG Ad Solutions Bags Two Awards at the ThinkLA IDEA Awards 2022
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06/13/2022
From the Experts: 3 Key Ways to Connect with Asian American TV Audiences
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05/31/2022
Linear and Streaming TV: Arch Enemies or Dynamic Duo?
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05/18/2022
IAB NewFronts: Solving the TV Marketer’s Catch-22 in ’22
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05/02/2022
Scan To Buy: QR Codes Are Revolutionizing The Advertising Industry
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04/19/2022
From The Experts: 3 Tips To Reach And Connect With Women Audiences
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03/21/2022
Breaking The Bias: Why Brands Must Intentionally and Accurately Represent Women in Messaging
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03/08/2022
Three Neat Things To Know While Serving Ads To Alcoholic Beverage Audiences
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03/02/2022
From The Experts: Authentically Engaging With Black / African American Audiences
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02/18/2022
How ACR solves major advertiser challenges: Transparency, Cross-Platform Advertising, Measurement, Incrementality
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02/14/2022
New Year, New Ad Units on LG TVs
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02/04/2022
Four things to know to build a slam dunk ad strategy this March Madness
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01/12/2022
Three ways brands can go for gold during the 2022 Winter Olympics
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01/05/2022
Women at LG Ad Solutions: Susmita Ghose, Head of Data Science
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12/17/2021
Women at LG Ad Solutions: Priyanka Somaiah, Team Lead, Ad Operations
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11/10/2021
LG Ad Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads
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11/03/2021
Women at LG Ad Solutions: Brianna Santoro, Senior Account Manager
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10/25/2021
Women at LG Ad Solutions: Juhi Jain, Product Manager
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09/24/2021
Hello, MTV – and welcome to our VMA Analysis
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09/21/2021
Women at LG Ad Solutions: Premlata Parihar, Associate Product Manager
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09/08/2021
Women at LG Ad Solutions: Ksenia Koroleva, Manager, Product Operations & Analytics
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08/25/2021
Women at LG Ad Solutions: Laura Schneider, Director of Sales
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08/17/2021
Is Mike Richards’ new job in Jeopardy?
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08/14/2021
Women at LG Ad Solutions: Sushmita Singh, Technologist
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07/22/2021
New viewers swarm to networks as a result of Shark Week
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07/16/2021
MSNBC tune-in is up as we settle into the Biden reign
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06/22/2021
Can E! keep up without the Kardashians?
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06/04/2021
The Sudden TV Revolution
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04/27/2021
And the Oscar goes to…
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04/15/2021
No need for a mulligan with this year’s Masters Tournament
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04/06/2021
Final Four Take the Floor
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04/01/2021
What’s all that bracket? Cue March Madness!
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Insights
03/30/2021
Despite loyal viewers, NBC’s Superstore shuts its doors
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03/15/2021
The GRAMMYs hit a record low despite breaking records for most awards won by women
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03/15/2021
Amid controversy and Covid, how did the 78th Golden Globes perform?
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01/28/2021
FOX Dominates with 9-1-1: Lone Star Season 2 Premiere
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01/19/2021
ABC’s Call Your Mother Premiere Loses Viewers to NBC, CNN, ESPN and FOX
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01/16/2021
NCIS Re-Runs and Anderson Cooper 360 send FOX’s The Resident to the ER
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01/15/2021
Viewers Favor Cuomo, This Is Us, FBI Over Prodigal Son’s Season 2 Return
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01/12/2021
Tech Titans and the Pandemic
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01/10/2021
Call Me Kat Series Premiere: Viewers Dial in to NFL and 60 Minutes
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01/10/2021
The Rookie Falls to the NFL Pros
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11/25/2020
Another Fall TV Premiere Loses Viewers to FOX’s NFL
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11/19/2020
The Neighborhood Premiere Rivals ESPN Football; Both Are Outmatched By The Voice
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11/19/2020
NFL Intercepts Grey’s Anatomy Fall Premiere Viewership
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11/16/2020
Country Music Awards Win Three-Hour Primetime Slot
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11/12/2020
CBS’ Young Sheldon Season 4 Premiere Outwatched During Election Week
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11/11/2020
Dealing with Distraction: Best Practices for TV-to-Social Media Activation
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09/11/2020
Join Alphonso at These Industry Events!
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09/09/2020
Talking Local at TVOT Live!
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07/07/2020
Alphonso Partners With Variety To Document COVID Impact On TV Viewing
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06/17/2020
It’s Time To Re-Conceptualize Linear Television
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05/20/2020
Webinar [Video]: Viewing Behaviors, Brand Recall & Favorability, and Reactions to Covid Creatives
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05/18/2020
Viewership Trends for Sports Networks during Covid-19
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05/04/2020
Covid-19 Viewership Trends: Local News Holds Ground, OTT Stabilizes, Cable News Up 50%
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04/30/2020
An Oasis In a Sports Desert: The 2020 NFL Draft
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04/29/2020
Webinar [Video]: Tracking Foot Traffic Trends: Location and TV Data In Action
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04/22/2020
Scripted Series and Late-Night shows see viewership increase
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04/21/2020
The Quarantine Effect: Despite lack of live events, consumers are still watching
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