Terms Accepted

Amazon Fire TV · captured 2026-09-06T20:39:14Z amazon·PIT·7feaa0 CAP-03629

Amazon Ads — Fire TV advertising

The text as it stood on 2026-09-06. This document was captured 5 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/amazon-ads-fire-tv-advertising/v/cap-03629, which will always mean this one and nothing else.

Captured
2026-09-06
Words
597
HTTP
200
Size
219.3 KB
State
First capture

HTML (as served) PDF (our rendering) Screenshot Extracted text

Cite this capture

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Amazon Fire TV, “Amazon Ads — Fire TV advertising”.
Captured 2026-09-06T20:39:14Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/amazon-ads-fire-tv-advertising/v/cap-03629
Original:  https://advertising.amazon.com/products/device-ads
SHA-256:   c8a6d3e0d45448ca49ec37bf75dd3e3c74cc328ac8e469f5b6cfcd698c315d54
Provenance: captured directly from the publisher.
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c8a6d3e0d45448ca49ec37bf75dd3e3c74cc328ac8e469f5b6cfcd698c315d54

Also captured that day

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Every reading of this document on 2026-09-06. They may be identical; where they are not, the difference is a change the publisher made within a single day.

CapturedPermalinkWordsState
2026-09-06T06:18:39Z cap-02195 56 Has never returned a page to us
2026-09-06T15:03:34Z cap-02546 0 Has never returned a page to us
2026-09-06T17:15:50Z cap-02871 0 Has never returned a page to us
2026-09-06T18:43:12Z cap-03197 0 Has never returned a page to us

The document

Device ads Device ads, which incorporate both display and video creatives, seamlessly appear within the user interface of certain Amazon devices with screens like Fire TV, Fire tablet, and Echo Show, as well as services like Prime Video. They offer an opportunity for advertisers to connect with customers before they click into digital content that may not support advertisements. Register Why should I use device ads? Device ads help advertisers connect with customers throughout their daily lives at meaningful moments. Whether they’re reading the news on Fire tablet, searching recipes with Echo Show, or watching their favorite series on Fire TV or Prime Video, device ads help advertisers reach hundreds of millions of customers on Amazon devices and services. 80MM+ Enjoy exclusive access to a vast and engaged customer base across Amazon devices Customers use more than 80 million Alexa-enabled Amazon devices with screens in the U.S. each month. 1 80% Scale reach beyond Streaming TV ads On average, 80% of the device ads audience were unique to the Streaming TV ads audience from Amazon. 2 +2.4% Drive brand impact across the funnel Amazon Ads campaigns that included device ads outperformed Amazon Ads campaigns that didn’t include device ads in key metrics including awareness (+2.4x), brand favorability (+1.6x), and purchase intent (+1.1x). 3 Getting started How do I create a device ads campaign? Device ads help advertisers connect with customers throughout their daily lives at meaningful moments. Whether they’re reading the news on Fire tablet, searching recipes with Echo Show, or watching their favorite series on Fire TV or Prime Video, device ads help advertisers reach hundreds of millions of customers on Amazon devices and services. Self-service Advertisers can access self-service Fire TV campaigns (Sponsored Tiles, Screensaver) through the Amazon Ads console. Register Managed service With a minimum spend, advertisers can activate in two ways: through native ad placements or custom content sponsorships. Contact an Amazon Ads account executive device ad placements Where do device ads appear? Device ads appear across Fire TV, Fire tablet, Echo Show, and Prime Video on Sponsored Tiles, banners, screensavers, homescreens and more. Fire TV ad specs Fire tablet ad specs Echo Show ad specs Prime Video ad specs Frequently asked questions, answered Who can use device ads? Device ads are available to advertisers of all verticals. There are certain ad placements that are only available to entertainment advertisers, such as Fire TV Sponsored Tiles , Fire tablet Sponsored Tiles, and Prime Video ads . How much do device ads cost? We require $50,000 minimum for managed-service campaigns. For self-service campaigns, there is no minimum spend. What results can I expect from device ads? Device ads help deliver on brand objectives throughout the entire marketing funnel. High-impact placements help advertisers drive upper-funnel brand objectives, like brand awareness, while a variety of guaranteed and unguaranteed ad placements help drive performance efficiencies. Why should I invest in device ads on Amazon devices and services when I’m already running Streaming TV (STV) ads? We’ve seen increased efficacy when brands add device ads to their STV campaign. We’ve seen advertisers grow incremental reach, awareness, and consideration when they added device ads to their existing STV campaign. Was this content helpful? Help us improve by sharing your feedback. Thank you Have more to share? We love to hear your feedback. Sources 1 Amazon internal data, US, Q2 2023. This number includes all Echo Show devices, Fire TV devices, and Fire tablets that are Alexa-enabled. 2 Amazon internal data, US, Jan–Jun 2023 3 Kantar, US, Q1 2021–Q4 2022, n = 138 Amazon Ads campaigns with Amazon device ads