Terms Accepted

Samsung · captured 2026-09-06T20:27:52Z samsung·PIT·84375e CAP-03602

Viewing starts with Streaming [PDF]

The text as it stood on 2026-09-06. This document was captured 6 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/samsung-viewing-starts-with-streaming-pdf/v/cap-03602, which will always mean this one and nothing else.

Captured
2026-09-06
Words
370
HTTP
200
Size
949.9 KB
State
First capture

PDF (published) Extracted text

Cite this capture

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Samsung, “Viewing starts with Streaming [PDF]”.
Captured 2026-09-06T20:27:52Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-viewing-starts-with-streaming-pdf/v/cap-03602
Original:  https://go.samsungads.com/l/880362/2026-03-26/81v28/880362/1774541285yDJkLRFs/Viewing_starts_with_Streaming.pdf
SHA-256:   84655de2557831251474dd492bdde3f42c7b1980b2298e250d4dca9acf085229
Provenance: captured directly from the publisher.
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84655de2557831251474dd492bdde3f42c7b1980b2298e250d4dca9acf085229

Also captured that day

5

Every reading of this document on 2026-09-06. They may be identical; where they are not, the difference is a change the publisher made within a single day.

CapturedPermalinkWordsState
2026-09-06T06:31:28Z cap-02468 0 First capture
2026-09-06T15:17:59Z cap-02809 0 First capture
2026-09-06T17:32:29Z cap-03135 0 First capture
2026-09-06T18:58:06Z cap-03460 0 First capture
2026-09-06T20:11:52Z cap-03560 0 First capture

The document

Source: Samsung Ads Proprietary Data The Rule of 40 evolved Introduction With our industry-leading in sights, Samsung Ads is in a unique position help advertisers navigate the evolving landscape. Several years ago, we first demonstrated the need to move TV budgets to CTV with our "Rule of 40,"which called for shifting 40% of budgets to CTV to achieve total reach of US viewers. Since then, we've helped countless advertisers understand that TV advertising requires a strategic share of budgets across linear and streaming. Yet, viewing behaviors continue to shift and for most Americans, streaming is now the first choice when they turn on the TV. It's time for advertisers to rethink their media strategy. Linear advertising is now insufficient to reach this Streaming-Centric audience or achieve significant scale. CTV should be the foundation of an efficient and effective reach strategy for TV advertisers. Viewing starts with streaming Even at 1,000 GRPs, Translating to 52% of all TV households. Linear TV misses 80%+ of the Streaming- Centric audience Get in touch at adsales@samsung.com Between 2022 and 2023, the proportion of Samsung households that spend more than half of their time with streaming grew by 5 percentage points. Nearly two-thirds of viewers make streaming their go-to viewing option. 1 2 More Americans are making streaming their first choice We need a new planning playbook for the Streaming-Centric era Using the delivery of 15 ad campaigns based on our linear TV ACR data, we calculated reach curves to Streaming-Centric viewers. The results demonstrate that even at 1,000 GRPs, linear media plans reach fewer than 20% of this audience. 62%of Samsung households are Streaming-Centric 2022 2023 100 1000 Reach10.1% 16.6% Linear Ad Reach to Streaming-Centric Viewers Source: Samsung Ads Proprietary Data Get in touch at adsales@samsung.com CTV, with its multiple ad formats, reaches both ad avoiders and acceptors to help you reach your audience quickly and efficiently. Start your media planning with CTV to ensure you reach the 2/3rds of TV viewers that are Streaming-Centric 3 Start with streaming Get in touch today Learn more about how Samsung Ads can help you craft a more effective meaning strategy that starts with streaming. Key takeaways Source: Samsung Ads Proprietary Data Get in touch at adsales@samsung.com