Terms Accepted

Samsung · captured 2026-09-07T06:50:23Z samsung·PIT·a11aac CAP-04122

Samsung Ads Playtika customer story 2026 [PDF]

The text as it stood on 2026-09-07. This is the only capture of that day, so the address above names it unambiguously and always will.

Captured
2026-09-07
Words
271
HTTP
200
Size
257.6 KB
State
Unchanged

PDF (published) Extracted text

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Samsung, “Samsung Ads Playtika customer story 2026 [PDF]”.
Captured 2026-09-07T06:50:23Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-playtika-customer-story-2026-pdf/v/cap-04122
Original:  https://nasb.samsung.com/l/880362/2026-06-09/84stv/880362/1785336542ms1Zpu0q/Samsung_Ads_Playtika_customer_story_2026.pdf
SHA-256:   f851f118683273cfba5ac5bddbdd48b7b918c184975aea2a1b6aa632d08f5267
Provenance: captured directly from the publisher.
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f851f118683273cfba5ac5bddbdd48b7b918c184975aea2a1b6aa632d08f5267

The document

4Xhigher return on ad spend Get in touch at adsales@samsung.com Inside the performance strategy that helped this mobile gaming leader achieve scalable, profitable CTV growth for its online mobile game 60%lower cost-per- install Significant lift of in-app purchases within 7 days following install The Challenge: Playtika wanted to diversify and scale user acquisition for Bingo Blitz beyond its core performance channels. As a performance-driven gaming advertiser, ROAS is non- negotiable. Experimentation without clear outcomes wasn’t an option. Any new channel had to prove it could scale efficiently, drive real installs and deliver measurable downstream value. The Solution: Playtika partnered with Samsung Ads to test CTV as a true performance channel for Bingo Blitz, running CPM and performance-based buying models side-by-side. Samsung unified fragmented placement-level CPMs into a single performance goal, simplifying execution and stabilizing results. Buying directly through Samsung Ads unlocked access to native Home Screen ad placements – inventory not available through other platforms. Machine learning optimization ran across both the Home UI placements andSamsung TV Plus, Samsung’s FAST platform, delivering a meaningful performance advantage. The Impact: Within three months, Playtika fully shifted Bingo Blitz from CPM to performance-based buying. What began as a cautious test became an evergreen program that has now run for nearly two years. Native ad placements with Samsung Ads proved especially impactful, delivering premium, incremental reach unique to Samsung's ecosystem. samsungads.com Playtika unlocks scalable performance growth on CTV with Samsung Ads Results at a glance* 54%more impressions Samsung Ads helped us unlock incremental growth without compromising performance discipline - Lior Itzhak, General Manager at Playtika *All performance figures reflect campaign results vs. Samsung Ads benchmarks.