Terms Accepted

Samsung · captured 2026-09-07T06:29:48Z samsung·PIT·4169ed CAP-03938

Samsung Ads Pharma Case Study 25 [PDF]

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Captured
2026-09-07
Words
273
HTTP
200
Size
504.9 KB
State
Unchanged

PDF (published) Extracted text archive.org copy

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Samsung, “Samsung Ads Pharma Case Study 25 [PDF]”.
Captured 2026-09-07T06:29:48Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-pharma-case-study-25-pdf/v/cap-03938
Original:  https://go.samsungads.com/l/880362/2026-03-26/81trk/880362/1774536780TZPwtFGC/Samsung_Ads_Pharma_Case_Study_25.pdf
SHA-256:   c67f729f5802abbf87920f4e7db3d665d7293cc826041f08999c8f9706460e16
Provenance: captured directly from the publisher.
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The document

Get in touch at adsales@samsung.comsamsungads.com Source: Samsung Ads proprietary ACR data; IQVIA 2022 Campaign Report. Dynamic strategies unlock success across multiple lines of business Background A leading pharmaceutical company aimed to extend the proven success of their RX initiatives to their various OTC lines of business. Recognizing that OTC brands cater to a broader target audience, the company turned to Samsung to develop a new strategy to not only reach this more general market, but also achieve incremental reach against their traditional linear efforts. Driving results for a leading pharma brand RXStrategy Leverage Samsung’s scale paired with healthcare data segments and measurement solutions to reach hyper-targeted, diagnosed audiences Results Audience Quality CTV + diagnosed audiences proved to be highly efficient in achieving diagnosed audience quality and reaching diagnosed unique viewers. OTCStrategy Leverage CTV to reach a less-targeted audience at a lower cost, while achieving incremental reach against existing linear buys Results Outcomes Across multiple OTC brands, Samsung Ads drove significant incremental reach against linear campaigns: Efficiency Samsung remained the most efficient partner on the plan following the 2022 CTV campaign launch Efficiency The majority of impressions fell within the brand’s target audience without the need to pay for additional demo targeting 5.5%AQ score, above IQVIA’s 4.8 benchmark* for this particular diagnosed audience 7.3Kincremental new patient office visits Dental care brand 1: 32% incremental lift; 63% within A25-54 demo target vs. linear’s 41% Dental care brand 2: 43% incremental lift; 72% within A25-54 demo target vs. linear’s 41% Vaccine brand: 15% incremental lift; 70% within A50+ demo target vs. linear’s 78% Injectable antiretroviralbrand: 11% incremental lift; 53% within A25-54 demo target vs. linear’s 52%