Terms Accepted

Samsung · captured 2026-09-06T20:26:34Z samsung·PIT·757e79 CAP-03574

Samsung Ads Paramount Case Study 25 [PDF]

The text as it stood on 2026-09-06. This document was captured 6 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/samsung-ads-paramount-case-study-25-pdf/v/cap-03574, which will always mean this one and nothing else.

Captured
2026-09-06
Words
228
HTTP
200
Size
530.1 KB
State
First capture

PDF (published) Extracted text

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Samsung, “Samsung Ads Paramount Case Study 25 [PDF]”.
Captured 2026-09-06T20:26:34Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-paramount-case-study-25-pdf/v/cap-03574
Original:  https://go.samsungads.com/l/880362/2026-03-26/81trc/880362/177453652076oLn9wn/Samsung_Ads_Paramount__Case_Study_25.pdf
SHA-256:   9014249267e548fd89f806245a6d5f795189b82020dc6d92bf16b2ed9dbdea26
Provenance: captured directly from the publisher.
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9014249267e548fd89f806245a6d5f795189b82020dc6d92bf16b2ed9dbdea26

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CapturedPermalinkWordsState
2026-09-06T06:23:38Z cap-02283 0 First capture
2026-09-06T15:07:38Z cap-02626 0 First capture
2026-09-06T17:19:42Z cap-02951 0 First capture
2026-09-06T18:46:59Z cap-03277 0 First capture
2026-09-06T20:10:32Z cap-03540 0 First capture

The document

samsungads.comGet in touch at adsales@samsung.com Objective Surrounding the highly-anticipated rebrand of CBS All Access to Paramount+, Paramount Global needed to both retain existing current users and attract new viewers to not only subscribe to the app, but also continue to engage with the app. Solution Samsung Ads harnessed the power of it’s unrivaled data, strategic partnerships and impactful ad solutions to make Paramount+ a must-have app. Campaign tactics included: •Targeted both current CBS All Access users and potential viewers using a winning combination of trusted Samsung Ads 1P data and impactful viewer segments •High-impact ad experiences with strategic pre- launch, launch, and post-launch flighting including Samsung's highly sought after First Screen and Discovery Masthead placements that ensured Paramount+ would reach a viewer across every point of their TV •Strategic mix of video creative showcased the mountain of content available on Paramount+ across cross-device video, CTV and Samsung TV Plus Driving awareness for Paramount+ rebrand The campaign reached half of all unique Samsung TVs during the rebrand flight and produced amazing results. During the March 2021 rebrand from CBS All Access to Paramount+, the number of monthly active unique users nearly doubled. A year later, monthly active unique users more than tripled and retained and returned users nearly tripled. 850%Growth in monthly active unique users YOY 353%Growth in new Paramount+ users YOY Source: Samsung Ads, Proprietary ACR Analytics, 2021.