Terms Accepted

Samsung · captured 2026-09-06T20:26:45Z samsung·PIT·da82fb CAP-03594

Samsung Ads Live Sport Success Story [PDF]

The text as it stood on 2026-09-06. This document was captured 6 times that day, so the date on its own does not name one of them — it returns the last. To cite exactly this capture, use /d/samsung-ads-live-sport-success-story-pdf/v/cap-03594, which will always mean this one and nothing else.

Captured
2026-09-06
Words
230
HTTP
200
Size
145.6 KB
State
First capture

PDF (published) Extracted text

Cite this capture

Everything a footnote needs, including the checksum, so a reader can confirm they are looking at the same bytes you did. Select and copy.

Samsung, “Samsung Ads Live Sport Success Story [PDF]”.
Captured 2026-09-06T20:26:45Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-live-sport-success-story-pdf/v/cap-03594
Original:  https://go.samsungads.com/l/880362/2026-03-26/81v1k/880362/1774539689zcF7WWHi/Samsung_Ads_Live_Sport_Success_Story.pdf
SHA-256:   a089b5d1c953a5f087f4accd8cc78b9260329b0a0bded5477594bfcb80eb77ee
Provenance: captured directly from the publisher.
Verify this file — SHA-256

The file below is stored under this checksum, so altering it would change its name. Download the copy above and run sha256sum on it: if the value differs from this one, you are not looking at what we captured.

a089b5d1c953a5f087f4accd8cc78b9260329b0a0bded5477594bfcb80eb77ee

Also captured that day

5

Every reading of this document on 2026-09-06. They may be identical; where they are not, the difference is a change the publisher made within a single day.

CapturedPermalinkWordsState
2026-09-06T06:23:50Z cap-02288 0 First capture
2026-09-06T15:07:51Z cap-02634 0 First capture
2026-09-06T17:19:58Z cap-02958 0 First capture
2026-09-06T18:47:12Z cap-03285 0 First capture
2026-09-06T20:10:43Z cap-03550 0 First capture

The document

samsungads.com Get in touch at adsales@samsung.com Live Sports Success Story 70%exposed app open rate +43% average lift exposed vs. unexposed Sports fans App users Client objective Drive awareness and viewership of live sporting events on game days. Challenge The client wanted media presence throughout a sports season on all game days through products that deliver massive reach and effective results for advertisers looking to promote live events. Given limited budget to achieve this, products like Samsung Ads high-impact 1st Screen Plus takeovers or roadblocks throughout the season were not a viable option. Solution Samsung Ads worked with the client to create a strategy that would reach audiences across our proprietary first party ACR data for two key segments: As a result, the client ran multiple 1st Screen Plus single-day rotational heavy ups on game days to reach a higher share- of-voice (SOV) across those two segments. Value and impact The strategy increased app open lifts by 43% between Sports fans and active/ lapsed app users exposed to the campaign creative vs. those unexposed. By leveraging key rotational heavy ups leading up to game day moments, partnered with the power of Samsung Ads 1P data and its’ ability to reach relevant audiences, Samsung Ads successfully helped preserve the client’s budget while delivering an impactful presence on all important game days that spanned throughout their sports season. +43%average lift exposed vs. unexposed