Terms Accepted

Samsung · captured 2026-09-07T06:29:53Z samsung·PIT·c0d5bc CAP-03939

Samsung Ads Jersey Mikes Case Study 25 [PDF]

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Captured
2026-09-07
Words
286
HTTP
200
Size
412.4 KB
State
Unchanged

PDF (published) Extracted text archive.org copy

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Samsung, “Samsung Ads Jersey Mikes Case Study 25 [PDF]”.
Captured 2026-09-07T06:29:53Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-jersey-mikes-case-study-25-pdf/v/cap-03939
Original:  https://go.samsungads.com/l/880362/2026-03-26/81tvr/880362/1774537673TBduHLVY/Samsung_Ads_Jersey_Mikes_Case_Study_25.pdf
SHA-256:   9df7285fc07528a1a667eb97abb0ae65bf4fecd779d3d1aafab527d147d22dfd
Provenance: captured directly from the publisher.
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9df7285fc07528a1a667eb97abb0ae65bf4fecd779d3d1aafab527d147d22dfd

The document

+34%Incremental reach Source: Samsung Ads, Proprietary ACR Analytics, 2022 | Foursquare Foot Traffic Study Driving incremental reach and foot traffic to stores 81%Of viewers reached were cord-cutters or light-linear viewers $1Cost per store visit Client objective Jersey Mike's partnered with Samsung Ads to unlock new audiences on a national level, driving brand awareness and boosting retail foot traffic. Challenge Shifts in linear viewing behaviors make it increasingly difficult for brands to efficiently deliver their messaging to new and relevant audiences. Samsung Ads’ proprietary measurement data revealed that 94% of Samsung Smart TV viewers had not been exposed to a Jersey Mike's linear ad for a two-month period leading up to the campaign. Get in touch at adsales@samsung.com Making Jersey Mike’s unmissable Tapping into Samsung's ACR data proved to be a significant breakthrough for us, allowing us to discover and reach audiences that we otherwise were not. Measuring the impact of our campaign was crucial, and Samsung provided transparent insights that helped us better understand how our ad spend drove tangible results.” Reach Samsung Ads' proprietary ACR data was leveraged to discover cord-cutter & light-linear audiences unreachable by linear efforts alone Impact Two premium, high-impact ad placements drove impact of Jersey Mike's national "A Sub Above" campaign with spokesperson Danny DeVito: •CTV inventory on Samsung TV Plus: The #1 FAST service on Samsung TVs •Samsung Native 1st Screen: Always-on rotational placement on the TV home screen, targeted to the entire Samsung Universe Insights •To understand and track the physical impact of the campaign, data was measured leveraging Foursquare, a premier in-store attribution provider •Samsung’s 1P incremental reach analysis offered industry-leading TV viewership data to the brand Kelly McGee Director of Digital Marketing, Jersey Mike's Solution & tactics