Terms Accepted

Samsung · captured 2026-09-06T20:26:31Z samsung·PIT·99ef90 CAP-03573

ADS Crumble Case Study Final Version [PDF]

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Captured
2026-09-06
Words
278
HTTP
200
Size
205.4 KB
State
First capture

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Samsung, “ADS Crumble Case Study Final Version [PDF]”.
Captured 2026-09-06T20:26:31Z by Terms Accepted.
Permalink: https://termsaccepted.org/d/samsung-ads-crumble-case-study-final-version-pdf/v/cap-03573
Original:  https://go.samsungads.com/l/880362/2026-03-11/813wz/880362/1773939579inmcRrIS/P260258_ADS_Crumble_Case_Study_Final_Version.pdf
SHA-256:   68eaa4ee2e324ce4dd297fe6a3063814218a8e86e7c21ac72a962cc855e4567b
Provenance: captured directly from the publisher.
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CapturedPermalinkWordsState
2026-09-06T06:23:36Z cap-02281 0 First capture
2026-09-06T15:07:34Z cap-02624 0 First capture
2026-09-06T17:19:40Z cap-02945 0 First capture
2026-09-06T18:46:56Z cap-03275 0 First capture
2026-09-06T20:10:29Z cap-03534 0 First capture

The document

Attributed installs Inside the demand-gen strategy that delivered guaranteed installs, real revenue, and new confidence in CTV 76% Day 7 ROAS Guaranteed CPI delivery at target $ As Crumbl looked to grow its app audience in Q4 of 2025, the dessert company wasn't simply chasing more installs. With more than 1,000 locations nationwide, social and search had driven strong volume. By mid-2025, growth was plateauing. Crumbl needed incremental users who were likely to engage and buy, not just download the app. As a new CTV advertiser, Crumbl also needed confidence that the channel could deliver trackable, performance-driven results in addition to upper- funnel awareness. How a CTV test became a high-value acquisition engine By the numbers: 16k+ CTV delivered both visibility and results. Premium placements captured attention immediately, and Samsung Machine Learning refined delivery to maximize installs and revenue. “Samsung’s approach was radically different from what we’ve experienced with other platforms,” said Giana Flores, paid media specialist for Crumbl. By campaign's end, installs quickly turned into revenue, showing Samsung delivered both volume and high- quality users. The Challenge: The Impact: The Samsung team exceeded our expectations. The results were surprisingly competitive with our core social platforms. Running on Samsung’s Home UI gave our brand a premium feel. That kind of attention is hard to replicate on mobile. - Nicole Mackelprang, Director of Paid Media, Crumbl Samsung Ads launched a seven-week campaign using it’s CTV-to-Mobile solution, which featured: The Solution: Proprietary machine learning with real-time cross-device signals to identify high-intent users Dynamic spend optimization toward top-performing inventory, across Samsung Home UI, Samsung TV Plus, and Immersive Map Complete AppsFlyer integration for transparent install and revenue attribution • • •