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Blog | Samsung Ads Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us Contact Us Solutions Consumer reach Contextual solutions Creative formats Conversion Knowledge Hub Blog Insights Resources Partners Contact Us > Samsung Ads Blog The Samsung Ads blog is your one stop shop for insights, inspiration and streaming advertising industry best practices. Event Thought leadership News Case study Date 54 posts News What to watch on Samsung TV Plus: September round up See what's streaming free on Samsung TV Plus this September, from action classics and horror favorites to live MotoAmerica racing, MiLB baseball, and the Savannah Bananas. Learn more > Thought leadership #NYNTK: Streaming viewing time hits a record in Q2 Streaming hit its highest-ever share of TV time in Q2 — 78%, up 4 points year over year. Uncover the data behind the shift, Samsung's leading scale in ad-supported streaming, and what it means for advertisers. Learn more > Thought leadership Halfway to Holidays: The most expensive holiday strategy is waiting The biggest cost of holiday advertising isn’t rising CPMs—it’s waiting too long to act. Learn why early planning secures better inventory, stronger audience reach, and greater campaign flexibility before premium opportunities disappear. Learn more > News What to watch on Samsung TV Plus: August round up From the complete Twilight Saga to 40+ A24 films and live MotoAmerica racing - here's everything to watch on Samsung TV Plus this August, no subscription required. Learn more > Case study Playtika unlocks scalable performance growth on CTV with Samsung Ads Inside the approach that took Playtika's Bingo Blitz from a cautious CTV test to an always-on growth channel, proving performance and scale don't have to be a trade-off. Learn more > Thought leadership Halfway to Holidays: The FAST inventory myth FAST audiences are growing, but premium attention remains limited. Explore why streaming inventory doesn't scale like digital advertising, how demand is reshaping availability, and why early planning is key to securing high-value audiences and placements. Learn more > Thought leadership Halfway to Holidays: The holiday audience everyone is fighting for The closer we get to holiday, the fewer net-new audiences remain. Learn why audience competition is overtaking inventory competition and how overlooked viewer segments can unlock incremental reach in Q4. Learn more > Thought leadership Winning the game: why CTV is the ultimate play for sports advertisers this year Unpack the latest research showing viewers are increasingly streaming live sports and planning to stream the FIFA World Cup, revealing a major opportunity to connect with highly engaged audiences on the biggest screen in the home. Learn more > Thought leadership CTV isn't just growing - it's changing how growth happens Today's consumers don't just watch TV, they act on it. See how CTV is driving performance beyond awareness and turn attention into measurable results. Learn more > Thought leadership FAST Isn't the Future of TV Anymore. It's Becoming the Default. FAST isn't just growing, it's changing the rules of streaming. Explore how free-ad supported TV is evolving from reach play into a performance-driven channel, and what it means for brands, viewers, and the future of CTV. Learn more > Thought leadership Halfway to Holidays: The real competition started months ago Holiday success is increasingly determined by who influences consideration first, not who activates closest to purchase. Read more to see why reaching shoppers earlier is becoming the key to winning the holiday season. Learn more > Event Samsung NewFront 2026: Meet Performance TV At our 2026 NewFront, we redefined the future of advertising with Performance TV. Explore the key announcements and highlights, and what they mean for your marketing strategy. Learn more > Case study Crumbl and Samsung Ads: How a CTV test became a high-value acquisition engine Inside the demand-gen strategy that delivered guaranteed installs, real revenue, and new confidence in CTV. Learn more > Thought leadership Navigating the shift from cable to FAST: Insights from agency leaders How agencies are approaching FAST today and what marketers need to know to make it a results-driving part of their media mix. Learn more > Thought leadership The World Cup run-up: How performance marketers win before the first whistle Discover how performance marketers score big before the World Cup even kicks off, turning the run-up into their winning play. Learn more > News Winning in 2026: Why smart agencies will bet on efficiency, integration, and creativity In 2026, agencies will enter a new era of uncharted territory. Agencies that thrive will be those that turn efficiency, integration, and creativity into actionable advantages. Learn more > Event Samsung Ads at CES 2026: 4 key takeaways for advertisers At CES 2026, the conversation moved from possibilities to priorities, with four clear signals standing out. Read more on how advertisers can put them to work. Learn more > News Samsung Ads and Snowflake partner to answer advertiser demand Unlock the power of Samsung audience, linear and CTV campaign data in a secure data clean room for better advertiser insights, planning and measurement efficiency. Learn more > Load more Showing 18 of 54 Home Solutions Knowledge Hub Partners Life at Samsung Ads Contact Us Work with us. Explore Careers at Samsung Ads. Stay in Touch Subscribe I would like to be notified by email of future case studies, white papers, webinars and other educational content. I have read and agree to the Privacy Policy* Thank you for signing up. © 2026 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. All products, logos and brand names are trademarks or registered trademarks of their respective companies. Screen images simulated.