Nielsen — media planning solutions

Media Planning Tools | Nielsen Media Planning Tools | Nielsen Skip to content Solutions ▼ Audience measurement Audiences Cross-media measurement Digital measurement TV & Streaming measurement Audio measurement Media planning Audience segmentation Market intelligence Scenario planning Marketing optimization Marketing outcomes Sports & games Content metadata Audio metadata Sports metadata Video metadata Contextual video data Featured Nielsen ONE Media is more complex than ever. Discover the future of cross-media measurement with Nielsen ONE. Insights ▼ Type Articles Case Studies Perspectives Reports Videos Webinars Topic Advertising Audiences Digital & technology Marketing performance Media Sports & gaming TV & streaming Featured Top 10 rankings Explore what consumers are watching, playing and listening to around the world. 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Nielsen’s media planning tools provide comprehensive audience segmentation and competitive intelligence to identify the right channels, optimize the media mix, and invest where it counts most. Solutions > Media planning All Regions All Regions Americas Argentina Asia-Pacific Australia Austria Belgium Brazil Bulgaria Canada Chile Chinese Mainland Colombia Cyprus Czech Republic Denmark Dominican Republic Europe Finland France Germany Greece Hong Kong Hungary India Indonesia Ireland Israel Italy Japan Jordan Malaysia Mexico Middle East and Africa Netherlands New Zealand Norway Philippines Poland Portugal Puerto Rico Qatar Saudi Arabia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey Ukraine United Arab Emirates United Kingdom United States Vietnam Products available ( 6 ) Audience segmentation Hone in on the segments that matter most. Build, plan, activate and measure your audience segments across platforms and devices. See all Audience Segments Understand who your customers are, what they buy, and the media they consume with access to proprietary datasets for your cross-channel audience targeting. Read more Marketing Cloud Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud. Read more NCSolutions Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes. Read more Market Intelligence Gain deep insights into the broader media advertising landscape and discover how to differentiate your brand’s strategy from competitors. See all Ad Intel Set your brand apart from the competition with digital ad intelligence across channels and platforms, including TV, CTV, Digital, Print, out-of-home, and cinema. Read more Consumer insights Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, and more. See all Scenario planning Determine the best allocation for your marketing budget by testing the outcome of every possible advertising scenario. See all Commspoint Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of marketing touchpoints. Read more Media Impact Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend, and drive results with real-time audience insights. Read more Let’s discuss your business needs Contact us Contact us Find the right solution for your business In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences. How can we help? postid How can we help? * Please select... Optimizing and Measuring Campaigns - Nielsen One Ads and Outcomes Competitive intelligence - Ad Intel Sports Gracenote Metadata Careers Other First name * Last name * Business email address * Job title * Industry * Please select... Agency Automotive Consulting CPG Education Electronics Financial Services Food & Beverages Government Healthcare Hospitality & Travel Insurance Internet Manufacturing Media Music Non-Profit Other Pharmaceuticals Publishing Radio Real Estate Retail Sports Technology Telecommunications Television & Cable Video Gaming Company * Location * Please select... 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How can we help? postid How can we help? * Please select... Optimizing and Measuring Campaigns - Nielsen One Ads and Outcomes Competitive intelligence - Ad Intel Sports Gracenote Metadata Careers Other First name * Last name * Business email address * Job title * Industry * Please select... Agency Automotive Consulting CPG Education Electronics Financial Services Food & Beverages Government Healthcare Hospitality & Travel Insurance Internet Manufacturing Media Music Non-Profit Other Pharmaceuticals Publishing Radio Real Estate Retail Sports Technology Telecommunications Television & Cable Video Gaming Company * Location * Please select... Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chile China Colombia Comoros Cook Islands Costa Rica Croatia Cuba Curacao Cyprus Czech Republic Democratic Republic of Congo Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Islands Poland Portugal Puerto Rico Qatar Republic of the Congo Reunion Romania Russia Rwanda Saint Barthélemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tokelau Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican Venezuela Vietnam Western Sahara Yemen Zambia Zimbabwe Tell us more about your needs: * 255 of 255 Character(s) left Newsletter Opt-in Yes! 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