4Xhigher return
on ad spend
Get in touch at adsales@samsung.com
Inside the performance strategy that helped this
mobile gaming leader achieve scalable, profitable
CTV growth for its online mobile game
60%lower cost-per-
install
Significant lift of
in-app purchases
within 7 days
following install
The Challenge:
Playtika wanted to diversify and scale user acquisition for
Bingo Blitz beyond its core performance channels. As a
performance-driven gaming advertiser, ROAS is non-
negotiable. Experimentation without clear outcomes wasn’t
an option. Any new channel had to prove it could scale
efficiently, drive real installs and deliver measurable
downstream value.
The Solution:
Playtika partnered with Samsung Ads to test CTV as a true
performance channel for Bingo Blitz, running CPM and
performance-based buying models side-by-side. Samsung
unified fragmented placement-level CPMs into a single
performance goal, simplifying execution and stabilizing
results.
Buying directly through Samsung Ads unlocked access to
native Home Screen ad placements – inventory not available
through other platforms. Machine learning optimization ran
across both the Home UI placements andSamsung TV Plus,
Samsung’s FAST platform, delivering a meaningful
performance advantage.
The Impact:
Within three months, Playtika fully shifted Bingo Blitz from
CPM to performance-based buying. What began as a cautious
test became an evergreen program that has now run for
nearly two years. Native ad placements with Samsung Ads
proved especially impactful, delivering premium, incremental
reach unique to Samsung's ecosystem.
samsungads.com
Playtika unlocks
scalable performance
growth on CTV
with Samsung Ads
Results at a glance*
54%more impressions
Samsung Ads helped us
unlock incremental growth
without compromising
performance discipline
- Lior Itzhak, General Manager at Playtika
*All performance figures reflect campaign
results vs. Samsung Ads benchmarks.