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Live Sports
Success Story
70%exposed app
open rate
+43%
average lift exposed
vs. unexposed
Sports fans App users
Client objective
Drive awareness and viewership of live sporting events on
game days.
Challenge
The client wanted media presence throughout a sports
season on all game days through products that deliver
massive reach and effective results for advertisers looking to
promote live events. Given limited budget to achieve this,
products like Samsung Ads high-impact 1st Screen Plus
takeovers or roadblocks throughout the season were not a
viable option.
Solution
Samsung Ads worked with the client to create a strategy that
would reach audiences across our proprietary first party ACR
data for two key segments:
As a result, the client ran multiple 1st Screen Plus single-day
rotational heavy ups on game days to reach a higher share-
of-voice (SOV) across those two segments.
Value and impact
The strategy increased app open lifts by 43%
between Sports fans and active/ lapsed app users
exposed to the campaign creative vs. those
unexposed. By leveraging key rotational heavy ups
leading up to game day moments, partnered with
the power of Samsung Ads 1P data and its’ ability to
reach relevant audiences, Samsung Ads successfully
helped preserve the client’s budget while delivering
an impactful presence on all important game days
that spanned throughout their sports season.
+43%average lift exposed
vs. unexposed