+34%Incremental reach
Source: Samsung Ads, Proprietary ACR Analytics, 2022 | Foursquare Foot Traffic Study
Driving incremental
reach and foot traffic
to stores
81%Of viewers reached were
cord-cutters or light-linear
viewers
$1Cost per store visit
Client objective
Jersey Mike's partnered with Samsung Ads to unlock new audiences on
a national level, driving brand awareness and boosting retail foot traffic.
Challenge
Shifts in linear viewing behaviors make it increasingly difficult for brands
to efficiently deliver their messaging to new and relevant audiences.
Samsung Ads’ proprietary measurement data revealed that 94% of
Samsung Smart TV viewers had not been exposed to a Jersey Mike's
linear ad for a two-month period leading up to the campaign.
Get in touch at adsales@samsung.com
Making
Jersey Mike’s
unmissable
Tapping into Samsung's ACR data proved
to be a significant breakthrough for us,
allowing us to discover and reach
audiences that we otherwise were not.
Measuring the impact of our campaign
was crucial, and Samsung provided
transparent insights that helped us better
understand how our ad spend drove
tangible results.”
Reach
Samsung Ads' proprietary ACR data was
leveraged to discover cord-cutter & light-linear
audiences unreachable by linear efforts alone
Impact
Two premium, high-impact ad placements drove impact of Jersey Mike's
national "A Sub Above" campaign with spokesperson Danny DeVito:
•CTV inventory on Samsung TV Plus: The #1 FAST service on Samsung TVs
•Samsung Native 1st Screen: Always-on rotational placement on the TV home
screen, targeted to the entire Samsung Universe
Insights
•To understand and track the physical impact of the campaign, data was
measured leveraging Foursquare, a premier in-store attribution provider
•Samsung’s 1P incremental reach analysis offered industry-leading TV
viewership data to the brand Kelly McGee
Director of Digital Marketing, Jersey Mike's
Solution & tactics