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Solutions
Insights
About
I own a Samba TV
Contact Us
See What Audiences
Actually Do.
Samba connects deterministic signals across linear, streaming, web, and third-party data to show what audiences actually do. Our Knowledge Graph maps real behavior across 1.5 billion people, millions of smart TVs, and billions of web pages. Not demographics. Decisions.
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SAMBA AI
It Starts with Samba AI
Every frame. Every page. Every media type. Samba AI runs 24/7, contextually analyzing and building a catalog of all available media.
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K+
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K+
streaming shows
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K+
streaming shows
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K+
streaming shows
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K+
linear tv networks
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K+
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K+
linear tv networks
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B
0.0
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contextualized web pages
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contextualized web pages
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M
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tv ad Creatives
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tv ad Creatives
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0.1
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tv ad Creatives
SAMBA ID
Identity, resolved.
Samba ID creates a consented, deterministic connection between media consumption and 1.5B user profiles that maps people, devices, and households.
Every ID is enriched with demographics and behavior info.
SAMBA KNOWLEDGE GRAPH
Observe. Know. Predict.
The Samba Knowledge Graph combines AI and ID into a single intelligence layer. It connects what people watch, browse, and engage with to build a real-time understanding of behavior, from demographics and interests to purchase intent. Not a data warehouse. A decision engine.
From signals to outcomes.
Step 01
Ingest
Samba AI processes first-party data from streaming, linear TV, and the open web in real time. Every frame, every page, and every ad creative cataloged into structured, queryable intelligence.
Step 02
Resolve
Samba ID connects every signal to verified people, devices, and households. Deterministic identity from 24+ smart TV brands and web consent signals, not probabilistic matching.
Step 03
Activate
Samba Analytics delivers cross-platform measurement. Samba Audiences delivers precision targeting. Both powered by the Samba Knowledge Graph.
INDEPENDENCE
One audience. Every screen.
We don’t own media. We don’t sell ads. Your audiences work everywhere, across devices, platforms, and publishers, with one consistent definition. Not a different one for every walled garden.
Devices
tv
Mobile
Tablet
Laptop
Desktop
game console
Formats
Ctv
olv
social
web
app
native
Across all publishers & platforms
Explore the Knowledge Graph
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Explore the Knowledge Graph
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Explore the Knowledge Graph
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Explore the Knowledge Graph
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Customers
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Technology
Samba Tech Platform
Products
Analytics
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Insights
All Insights
Report
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Company
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I own a Samba TV
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LinkedIn
Twitter
Instagram
Facebook
Copyright © 2026 Samba. All Rights Reserved
Customers
Advertisers
Publishers
Platforms
Technology
Samba Tech Platform
Products
Analytics
Audiences
Insights
All Insights
Report
Blog
Video
About
Company
News Center
Careers
I own a Samba TV
Contact Us
Privacy Center
Legal
Your Privacy Choices
CCPA Opt-out Tool
Privacy Policy
Samba Terms of Service
Cookie Policy
Copyright © 2026 Samba. All Rights Reserved