Privacy | LiveRamp
Privacy
We are driven by the challenge of consumer privacy in big data. Data is a powerful tool, and we work hard so that marketers can harness it while maintaining privacy. With us, you can expect the highest standards of security and privacy.
1. No PII
We do not place any Personally Identifiable Information into
our cookies
. PII is stripped from CRM before onboarding.
2. Online Anonymity
We do not derive data from a user’s online behavior. Likewise, we never merge a user’s browsing activity with PII.
3. Trusted Regulation
We follow industry standard self-regulatory principles on consumer privacy as members of the DAA, IAB, and DMA.
4. Opt-out Choice
We provide easy opt-out choices, such as the DAA’s
aboutads.info
and our own
opt-out channel
.
5. Partner Standards
We contractually require our match partners to provide notice and choice in a clear and conspicuous privacy policy.
6. Secure Data Handling
Our policies are supported by a high security workflow and privacy trained team. See our
Data Security Handout
for details.
Read our policies
LiveRamp Service Privacy Policy
How we handle data within our database
Our Web Privacy Policy
How we handle data on this website
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