Data Privacy & Security
We are driven by the challenge of consumer privacy in big data. Data is a powerful tool, and we work hard so that marketers can harness it while maintaining privacy. With us, you can expect the highest standards of security and privacy.
1. No PII
We do not place any Personally Identifiable Information into
our cookies
. PII is stripped from CRM before onboarding.
2. Secure Anonymizing
Our anonymizing process siloes sensitive data away from online data. Behavioral data does not come back to PII.
3. Trusted Regulation
We follow industry standard self-regulatory principles on consumer privacy as members of the NAI, IAB, and DMA.
4. Opt-out Choice
We provide easy opt-out choices, such as the DAA’s
aboutads.info
, the
NAI opt-out hub
, and our own
opt-out channel
.
5. Partner Standards
We require our match partners to provide notice and choice in a clear and conspicuous privacy policy that is periodically audited.
6. Secure Data Handling
Our policies are supported by a high security workflow and privacy trained team. See our
Data Security Handout
for details.
Read our policies
Advertising Data Privacy Policy & FAQ
How we handle data within our database
Our Web Privacy Policy
How we handle data on this website
A Proud Member Of: