We protect online privacy

LiveRamp is a leader in protecting online privacy.    We know how important relevant and accurate data is to the entire online ecosystem –  consumers and businesses alike.  Our core belief is that the data we make available must be accessed only in ways that respect consumer privacy.

-       We provide easy and effective opt-out channels, including through the DAA’s aboutads.info, the privacychoice.com opt-out hub, and our own opt-out channel;

-       We require all of our online match partners to provide notice and choice in a clear and conspicuous privacy policy;

-       We do not place any PII, or any identifiers that correlate to PII, into cookies.  For instance, we might place an identifier, or “segment” into a cookie that signifies an interest in tennis, but never one that signifies personal identity, including IP address, or even “zip-9” identifier.

-       In fact, we go still further to ensure that the data segments in our cookies cannot be re-compiled to identify an individual.  We do this through our unique, proprietary anonymization technology that aggregates cookie segments to ensure that an individual’s identity cannot be guessed by, for instance, hacking and re-engineering the separate data bits.

-       We don’t ever engage in “online tracking” – our cookies do not follow users across web sites.

-       We are members of the IAB and DMA, and participate in the Privacy Choice and DAA opt-out sites. We follow industry-wide self-regulatory principles on consumer privacy.

Read our Online Advertising Privacy Policy
This privacy policy details how LiveRamp uses cookies for online advertising

Read our Data Privacy Policy
This privacy policy details how we handle data within our database

Read our Web Privacy Policy
This privacy policy details how we handle your information when you visit this website