LG Ad Solutions – Advanced TV & Cross-Device Advertising Platform
Welcome to the Future of TV Advertising
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Connect to the LG Universe With Our AI-Powered Advertising Platform
Data
Deterministic data
that leverages precise targeting with our proprietary ACR technology. Enhanced by leading data partnerships and your first-party data integration.
Media
Actionable media
to engage viewers through impactful Smart TV placements in the LG Universe. Drive the purchase journey seamlessly across devices.
Outcomes
Measurable outcomes
and KPI-driven results to demonstrate advertising effectiveness. Empowered by robust, deterministic data insights.
A Winning Combination of Global Scale & Unique Reach
49
M
US LG Smart TVs
216
M
Global LG Smart TVs
Everything You Need to Win with Connected TV
With LG Ad Solutions, advertisers now have a source for LG CTV inventory with one-stop planning, activation and measurement across all viewing platforms
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Latest research & insights for better
CTV media strategies
In CTV We Trust: The Role of Connected TV in Building Trust and Memorability for Brands (UK Edition)
As audiences continue to divide their time between TV and social platforms, understanding how the vi…
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Silver Screen & Home Screen: How Movies are Watched in 2026 (UK Edition)
As movie lovers continue to split their time between theatres and the comfort of home, understanding…
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The Art & Science of the CTV-First Era – Part 2: The Consumer Experience
Part 1 of The Art & Science of the CTV-First Era explored how buyers are approaching creative, t…
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